I think it would be better to make many things account wide like reputation but with limitations to not get it too fast to exalted like the quests daily to be account daily and not character also WQ aswell. So many things should be change to make it casual friendly aswell. Gold Making issues are terrible.
Here is an IDEA for BMAH. Put more winners there and make it less Bid fight against real players. Because sometimes competition isnt that great at all.
- Instance Teleporting
Make Instance teleporter npcs. We have too many Raids also Dungeons and scenarios or island expeditions. There are too many places in the game to travel now. Put more players into their homebase so there will be more players in one place like OG or SW.