I don’t think there’s a PR team on the planet that can make actiblizz seem rational right now without resorting to brainwashing or some kind of sci-fi thought controll.
As it stands it seems the company is being run by a lot of marketing people rather than anyone with genuine interest in gaming as an actual hobby. We know a lot of the blizz developers play mobile games, and we know most mobile games have effectively devolved to mind-rot that’s constantly asking for money. Hardly surprising that their games are turning into the same.
Then there’s the hiring of the CFO, there’s a bit more nuance in the way that bonus is getting paid but at least $10 million is upfront, and this is supposedly in an age where they’re trying to cut costs and have paid to have hundreds of employees quit. It seems the executives at actiblizz are living on a different planet from the rest of us.
The thing is the problems also extend beyond the blizzard portion of this, they lost Destiny 2 to bungie but truth be told I don’t think Actiblizz is even capable of running a successful MMO right now. Their focus is too short sighted, and if wow is anything to go by they don’t have the depth of imagination either.
On top of that, when Actiblizz and bungie split, the bungie employees cheered. The gaming community at large cheered. I cheered and I don’t even play any bungie games. Actiblizz is a massive publisher in the gaming industry, with dozens if not hundreds of well-loved game IP’s to their name and there doesn’t seem to be a single soul on the planet that actually wants them to succeed. This shouldn’t be the case, surely if the publisher is doing a decent job you’d expect at least begrudged support from the playerbase simply for releasing popular games.
But they have messed up even that. COD BLOPS 4 was a financial failure for actiblizz despite making $500 million in 3 days of release. Actiblizz at a fundamental level seems stuck in some eternal, financial hell where you always need to exceed the previous year, and at some point you just won’t and the whole house of cards comes crumbling down.
I don’t see actiblizz starting any new, successful IP even if they decided to try, as they simply don’t have the ability to make a great game at the moment with the financial noose being tied the way it is around the developers.
Ok sorry for long post.