This is a slogan how they marketed the Wol for the first time. I started to instantly double think about it. Did it mean (most likely) the time spent between starcraft 1 and 2. Or did it mean something else? Did it mean that when we go to hell, the biggest punishment is the time spent there so we could claim that hell is time all about.
No! but we need convicts, bad guys in SC2, so how should they talk?
Or you want everybody to smile and have nice words? Even if they are bad?