I think it’s time devs looked at the reasons people want to boost in-game. My take is that boosting boils down to a few reasons:
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“I don’t feel I’m good enough, or others don’t think I am, and FOMO.”
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“I don’t have a lot of time to play.”
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“I really do not want to boost another alt, farm all those crests, etc.”
Now, you can’t always fix reasons one and two, but the third one can be fixed almost overnight (I say overnight, but it’s probably next season). This could be done by making crests account-wide once they unlock, or allowing your alts to gain crests once your main is capped for the week. Hell, I’d even argue it could soften point two.
Say you have X main, and you’re capping out Mythic crests each week. You’re still doing keys because you like them (or hate yourself, whatever), and you can see your toon getting Hero crests, Champion crests, Veteran… Mar… you get it.
Having the option to send those Mythic crests to alts Y and Z would probably incentivise players to pick up alts. What sounds better for engagement?
Having an alt geared within 5–10 ilvls of your main fairly quickly, spending weeks catching up, or not bothering and going to play another game? I know commercially you don’t want the last choice, and I can confidently suggest option two is dull for players.
It’s dull because you rely on the goodwill of your guild, friends, or community. It’s dull because you spend time being rejected from keys you’re capable of doing. Or you buy boosts and get the gear, score, and crests in the most effective way. Which would you pick? Which would most of the player base pick?
You can further incentivise players by removing vault-looted items from bonus rolls. This season has rendered the game into bonus-roll resets for the most part. Don’t get me wrong: bonus rolls in week two, with the opportunity to roll higher-track loot (or 6/6 Mythic after a Mythic kill), feel great. The power spikes are fun, the kill feels worth it, but I wonder how many people opened the vault after their first Ula’tec kill, saw an item they wanted, and couldn’t take it in case they bonus-rolled it the week after? How crap, frankly, is that?
Boosting has its place in WoW… to a point. Right now, your game design is pushing people to buy boosts, boosters to boost alts, and everyone and his dog to try to boost for a steady gold stream.
Pull the ripcord. Open crests up to alts. Increase the discount on alts to further incentivise players to try a new class, a new role, without completely needing to start from scratch.
If the choice is between allowing those who are already playing to have a bit more fun, but play a week or two less because they have better loot options and alts are easier to get into shape, or having the game run into the ground by boosting and the advertising spam that goes with it, go with the first option. I think we’re already on the path to the latter.
I hope you enjoyed my mini TED Talk. I also hope others throw some ideas in, critique this, expand on it, whatever.