Great post, and I agree wholeheartedly.
I would however amend the above to say consumer rights.
I’ve railed about that for years, because our consumer rights are pretty awful. Blizzard are truly an American company to the bone in this aspect of their business.
The underlying problem is that you own nothing.
You don’t own your account. All the mounts and pets you’ve perhaps bought are not yours. The WoW Token you bought and the gold you sold it for – none of that is yours.
All you buy is the ability to lend the license of that particular thing, be it an account, a mount, gold, or whatever. But Blizzard owns all of it and reserves the right to withdraw it all without notice or reason.
The most absurd example is probably a TCG card like a Swift Spectral Tiger.
You own the card and you own the code, but if you use the code, then you exchange it for a license to have a Spectral Tiger in WoW that Blizzard formally owns.
Which is insane.
And it’s also where I think players get lulled into a false sense of security, because they believe that if something unfortunate happens to them in the game, then Blizzard are their friend and they will make things right again because they have spent all this money and been a loyal customer and fan, so surely Blizzard will come to their aid in times of need.
But that’s not the reality.
Months ago when those automated bans started rolling out and players just saw their long-standing accounts get permanently shut down, and afterward were met with silence upon appealing the bans, the reality should have dawned on everyone:
The players’ interests as consumers are not Blizzard’s as a business.
The guild banks that got wiped out? Tough luck.
Years past when players had their entire professions deleted? Sucked to be them.
And the pure wild west of player-driven services is also just going to be a constantly rolling snowball of incidents where players get frauded of virtual assets and subsequently discover that they have no rights or protections as victims of cybercrime. The consumer rights protections and basic criminal laws that exist in real life don’t translate to Azeroth.
There is no help to be had from Blizzard, because they are not obligated to provide any, and they will never ever go the extra mile or any mile, because doing so is an expense for them. And none of us are worth that to them. If we were, then they wouldn’t have sacked their entire Customer Support division.
Consumer rights in gaming are piss poor, and especially Live Service games and other games that rely heavily on microtransactions are absolutely terrible. From a European point of view the legislation and regulation of this industry with regards to consumer rights can not come too soon.
I have personally stopped throwing money at Blizzard beyond the bare minimum. Those wiped out guild banks and automated perma-bans were the wake-up call for me.
The account we’re all playing on and have invested years and years into, and which we all think is ours to the end of time and our precious digital legacy - nu uh. Don’t get too attached, and don’t spend money you’re not prepared to lose - be it directly or indirectly.
Blizzard are a pretty untrustworthy dealer, given all the money some of us are handing over to them.