Community Managers - What is the point of them?

Is that community council or whatever it was called working still? Think that was supposed to be the link between players and blizzard but don’t know how well that is working? Do we have EU reps on there still? I remember Kretias was on it when it was new.

I have to admit I never visit it.

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No me neither, but went to have a look and it seems kinda dead tbh. Council members still makes posts, but they barely get any traction and there’s no engagement from Blizzards side it seems.

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I do miss blues posting in General Discussion

But they had to go and close some of the offices :frowning:

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Looking at us forums .the concept looks pretty much dead .they are probably now listening more to some famous or handpicked streamers then community managers aka community council.

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Which makes me question their purpose and function.

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This is from an ad from three years ago. May give some an insight into what CMs do. The job may have changed since then so only use as a guideline. Also bear in mind that there have been several waves of layoffs and restructuring as well.

Community Manager, World of Warcraft

Blizzard Entertainment games don’t just begin with game ideas or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide. Operations teams support, evangelize, and improve our games.

The Global World of Warcraft Publishing team is seeking a community professional who is passionate about player communities, brand communications, marketing, and customer support. They would join our Community Management team, who is dedicated to creating and maintaining relationships with our community of players. The ideal candidate is driven, creative, and is a self-starter who possesses strong task management skills with a proven track record of successful community management and development experience in the entertainment industry. They are a tireless advocate for the voice of the player, constantly seeking to build bridges, trust, and foster constructive dialogue.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities

  • Act as public-facing representative of Blizzard and communicate on behalf of the brand across multiple channels and at events
  • Contribute to the design and execution of Community Management programs for World of Warcraft and World of Warcraft Classic
  • Work closely with the various teams developing and supporting World of Warcraft and World of Warcraft Classic
  • Monitor daily and write up hotfixes to the game which then get published publicly and coordinated with regional teams
  • Compile detailed patch notes for all content updates
  • Develop plans and official communications for upcoming game changes and content
  • Support the live operations of World of Warcraft through writing and editing public-facing messaging tailored to our audience
  • Maintain constant visibility on the community to relay meaningful feedback on sentiment, suggestions, and concerns
  • Support communication plans and channel management
  • Support community partners including fansites, content creators, and volunteers
  • Engage with players at in-person and online events
  • Travel domestically and internationally as required

Qualifications

  • A minimum of 4+ years’ experience working professionally with brand communications, forums, and social media
  • Experience working with developers and presenting complex concepts in an easily understood, player-friendly manner
  • Able to quickly and effectively communicate with others, both internal and external to Blizzard Entertainment
  • Experience with channel management, publishing calendars, reporting, and analytics
  • Ability to meet deliverables amid a fast-paced, high-volume environment
  • Strong writing and editing skills used to quickly develop detailed communications
  • Able to confidently communicate about Blizzard Entertainment products with the public
  • Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines
  • Strong team player, able to balance and blend the needs of various departments and stakeholders, both internal and external, into effective strategies
  • Able to work with other teams and disciplines to complement and support each other’s plans and objectives
  • Very organized with excellent time-management skills
  • Extensive knowledge of video games and their respective communities

Never seen one here.

You mean ignore them and reply to fluff posts.

the answer is 42
Of course… no one knows what the actual question is

anyone get this reference?

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thank you for all the fish

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They are fórum admins, here to enforce posting rules and ban users whom they don’t like.

Nope bots do that.

I worked in the games industry for just under 10 years, I can give some insight but of course, every studio is run differently and some responsibilities may or may not differ for blizz.

Generally community managers have the following responsibilitys:

  • Host live streams, Q&As, Create content posts for social media platforms (not marketing buzz/advertising as that’s more social media managers)

  • Capture sentiment from players across all social channels (video comments, forums, Reddit, X, etc.) and create sentiment reports that will be passed on to the development team and the exec team.

  • Attend industry events and be the face of the brand, this could be panels at games expos, Blizzcon, universitys to try to encourage future students into games, job fairs etc.

  • Sometimes they manage influencer partnerships and will often collaborate with specifically chosen influencers, the management side of this however is usually a separate job if the company is large.

  • PR disaster communication - usually with guidance from a PR manager or legal team depending on the severity, they will be the people posting apologies, sharing statements etc, this can be escalated to C suite for really high profile scenarios.

Essentially, a community manager is a communications role that provides feedback to the business, they have a general idea of the voice of the player and will channel this and give thoughts and feedback on how upcoming features may be perceived. At times they are also a hype man, assisting the wider marketing/publishing teams in rallying the community for upcoming content beats or marketing pushes.

Hopefully helpful for your question. :slight_smile:

Still more use then ill ever be.