Date of birth - very disappointed in Blizzard

[Акарана-ashenvale]

Now Blizzard wants to know my date of birth. Every company nowadays tries to squeeze personal information from their users bit by bit. I thought Blizzard was above that. Turns out - no. Very very disappointing.

I guess Blizzard sales are dwindling, so they need new sources of revenue (targeted ads, sales of personal info, etc).

[Saneko-ragnaros (Saneko)]

There’s a thread here about that, relevant laws etc.

Date of birth

Players from the UK may have been recently asked to enter a Date of Birth if there was not already one entered on their account. This is related to the UKs Age Appropriate Design Code, you can read more about this at the bottom of the Parental Controls Support Article here. You may also notice slight changes to Settings in the Account Management or receive a notice about Social Settings in some of our games.

You can review the privacy policy here.