I’m not sure WoW will ever have 12 million subscribers again. Incidentally, I think Cataclysm is the expansion that drove most of the decline. According to Jason Schreier in his book ‘Play Nice’, this was due to the emptiness of post-Cata WoW’s world combined with the sheer difficulty of dungeons in the beginning of that expansion. It was enough to sour WoW’s mass-market appeal, along with times simply moving on.
I distinctly recall back in WOTLK that there was a loud minority of players demanding the dungeons be made more difficult. Treating WOTLK as though it had ‘spoiled’ the game, in the sense that it marked a move away from the more hard edged RPG elements of TBC and Classic.
Roleplaying back then was a far messier beast. I do kinda miss it, the anarchic energy and creativity.
I think if anything’s caused more harm, it’s Sharding. This was hastily implemented during the chaotic opening of WoD as a band-aid solution to server clogging. It used to be that everyone was on one plane, in one continuous world. As you were roleplaying in Stormwind, you’d be certain people’d be out there, living their lives in the Plaguelands, in Ashenvale, in the Barrens. There was this tacit understanding everything was one big stage.
Since then, the kind’ve large scale public spectacles that used to exist - Frozen Heart, the Highlands Campaign that started the whole RP-PvP craze, simply can’t happen half as easily.
You’re way less likely to bump into people, you can’t just show up to things without an invitation. Not without already being ‘in the know’ and with access to a raid group or a centrally managed guild. I genuinely think it indirectly encouraged roleplayers to become a lot more conclaval and factional.
The advent of housing might change this, because it’s something everyone will have access to. Though I’m not sure the population is going to increase much.
This is a niche game partly because it demands so much time, a monthly subscription, and the lore is so complex and weighted now by past stories it’s difficult to get into as a newcomer. However, I do see light on the horizon. I reckon a world revamp and timeskip is due Post-The Last Titan.
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In terms of other things I’d like WoW to adapt from FFXIV, this includes:
- /ChangePose emotes, enabling a greater array of body language. There are already leaning and standing-at-attention animations in the game, so adding them shouldn’t be too hard.
- The ability to play cross-region with no added costs. Anyone with a FFXIV subscription can play on any server anywhere in the world. While there’s no shifting of gear or in-game money, you nevertheless have access to the entire community.