There’s potential for any type of guild to be successful - if you can find the right members: motivated and proactive players that care about the guild. They make it work.
How to find those ideal guild members… and how for them to find your guild? They are out there. If only you/they could connect. Guild finder, chat and forum recruitment, too clunky. Word of mouth can work for the very popular guilds, good for them.
We need an overhaul of the guild finder UI - turn it into a matchmaking system, with an interface to find either a guild, or guild members (opt in). Use in game guild and player activity data to filter the results. Players can pick guilds based on activity, guilds can accept or find players based on their activity. Make it all easy to search and join, as easy as LfG.
I’m trying to build interest in WPvP guilds, because that’s my interest. But it relies on a % of the small % of War Mode players that come to the forum being interested. There could be plenty out there interested, but they just don’t come to the forum. If they had an easy in game guild search UI, as easy and intuitive as LfG… if if if.