I think he gets it but also he kind of doesn’t.
Take a look at ArcheAge - there is so much to do in that game. It’s not just about growing more powerful, although that matters. It’s about growing more… influential. You amass wealth, which you then use to buy a house. But wait! There’s a limited number of plots. So you start scouting out the entire world, looking for a plot that is either empty or abandoned. Abandoned plots are automatically freed when their owner doesn’t pay his taxes.
So, you secure your plot. Now you have to build the house. That takes some time, but then your house is ready. Now you need to furnish it, and that entire system is so insane, and furnishing a house opens up entirely new crafting possibilities for you. You can start charging people to use your house. But let’s say one house isn’t enough - you can buy the plots near your house and turn it into more houses, a bigger house, or farmland. There are so many different crops that you can sow, fruit trees, trees that exist to give lumber. If you’re lucky, a lightning can strike your tree and that gives you Thunderstruck Log - very rare and very valuable crafting material. Then you start trading around, you turn your house into an economic engine. You have to pay your taxes, and those increase with the amount of land you own.
But if you can’t buy a house, which in a well populated server it’s about half the players… what do you do? You can’t gain access to farms, you can’t use the ultimate crafting benches. Hm… you have to think. You can become a pirate - a 3rd faction of criminals, that’s hostile to both other faction, completely player driven, your gold comes from stealing and piracy. By piracy I mean you take the ship that you own, you gather a crew, and you attack the ships of other players, including pirates, with your goal being stealing their cargo.
Cargo, trade packs, is the most mainstream way of making gold in ArcheAge - you craft a trade pack at a specific place and you carry it to another place, trading it in for profit. This means the main way of making raw gold in ArcheAge is investing gold, then traversing the world. Moving around is how you make gold. This causes the entire world to constantly feel alive.
But if you don’t want to become a pirate? You can talk to someone to let you in their house, for free or for a fee, and you can still use the crafting benches you need. You can make “illegal farms” if you want to grow plants. In ArcheAge you can plant anything almost anywhere, but if you plant it on public land, the fruits can be stolen by other players. This is a problem, because planting itself has a cost. There are also public farms, which are rather small, but your fruits and veggies are protected there.
And you get caught up in this living world, 90% of what you do is still action, but it is in the service of these intertwined systems, which give you more things to pursue than just better gear.
And this is WoW’s problem - your only motivation to play is getting your ilvl number higher. That’s all there is to the game. And once you reach some power ceiling, there’s nothing much to do. You can farm transmog, but if you’re in love with your transmog, there’s no reason to do that. Same with mounts - if you love your mount, why would you spend dozens of hours farming something you have no intention or incentive to use?
In ArcheAge, you have a real progression of status. The first “vehicle” you get is a donkey and you can dangle a carrot on a stick to make it go faster. Then you get a stupid rowboat that is absolute garbage. But then… you build your first farm cart, then you start upgrading your farm cart to be able to carry more trade packs. You start being able to carry 1 trade pack on the donkey, to 2 in the farm cart, and that cart then can be upgraded to carry up to 9 Your stupid boat? Forget it, you craft a schooner, a fishing boat, trade ships, war ships, all with unique reasons to use them, all different and worth getting. Remember your donkey? Well, you can craft a damned rocket skateboard and even a sports car. You have so much. And it is all so interesting.