I’m going to offer with full respect, an elaboration. I’ll start with the caveat that I’m not smart enough to properly argue any of my positions, so yeah, maybe.
If you actually watch Adam Curtis’ documentaries (Hypernormalisation and Can’t Get You Out of My Head are highlights), his general argument isn’t -against- individualism per se, so much as an observation of individualisms’ flaws at addressing the challenges of a post-industrial, post-truth world.
In the past, mass democracy evolved as a product of mass employment in heavy industry. Whole communities would work at factories, creating power through collective action - as the workers, even if they weren’t wealthy themselves, had some power over the flow of resources, providing them with leverage to affect policy.
His argument is that over the course of deindustrialisation, western societies have moved into a property and service based economy. There are two issues with this, namely:
- Power and wealth has largely shifted to an unaccountable class of international technology corporations, financial institutions and oligarchs.
- There is a finite amount of land, which means those who own the land, be they property developers or landlords, have resources of constantly increasing value they are under no obligation to share.
Politicians, and by extension, the people, do not have any ability to challenge this, partly because their economies are dependent on the investments of international corporations, and on a property bubble to facilitate growth. In essence, you can’t tax corporations or attempt to lower property prices without losing jobs or land revenue.
There is a lot of anger and judgment in online spaces, but rarely does that convert into lasting action and change. This is because because people can’t latch on to a narrative or myth that makes sense of their increasingly economically precarious life circumstances.
As a correlation, though not causation, people have shifted from attempting to self-actualise through collective movements - be they religion or political protest, towards the consumption and propagation of artwork, media and culture. The aim isn’t to seize control over the means of production, it’s to express yourself, and so resist the effects of capitalism by turning your individual story and self merit into a product.
Social media filter bubbles and algorithms served to ring-fence individuals into walled gardens where their opinions are not substantially challenged, and where their emotional reactions can be manipulated to provide clicks - fuel for the data harvesting engines fuelling the new systems of power.
While considered to be free individuals with their own opinions, many people, especially the working classes in various western countries, feel atomised and isolated, desiring change and not knowing where to find it, which leads them to turn towards nostalgia and re-iteration, vulnerable to populist leaders with simplistic and emotionally-charged narratives that draw upon nostalgic currents.
Part of the problem of this is that people do not have enough confidence to write new and challenging stories, new myths to present different and provocative ideals to work towards, and few large organisations (for example, microsoft) are willing to devote money towards them due to the risk of loss and alienation.
Shareholders desire consistency, not novelty. Even AI largely depends on mining old material to regurgitate it back.
While correlation is not causation, this process of societal change happened to occur around the same time the Many-Worlds Theory became popular in physics, and popular culture started getting interested in multiverses. The term in Jungian psychology is synchronicity, it’s the mysticism of contrived coincidence.
Under a multiversal form of writing, you can have the same story or characters you wrote before - conserving resources, but with differences emphasing an atomised, individualised perspective.
Rather than having to imagine something new, you work within the limits of what existed before and iterate on a theme. This costs less effort, less time, and when successful, can reveal nuances in a fiction’s characters or setting that didn’t exist prior, and make bank on people who are already invested.
It’s worth noting that the kind’ve libertarian-consumerist individualism marketed by tech-firms may be flawed, but a world without individualism is also arguably a world without individual freedom. Be careful what you wish for.
These are however, opinions.
Point is, sometimes a spade is a spade, but every spade exists for a reason, and that is usually to dig for something. Multiverses are a narrative spade.
I think broad and grandiose theories are useful topics to discuss and debate, because every idea within what might be described as common sense, was once novel and prevailed against the established norms of society and culture.
You cannot create fire without a spark, and you can’t create a spark without friction.
TLDR:
Correlation is not causation, but all correlations have some meaning behind them.
As an aside, Curtis in Shifty talks (with some omissions) about the history of remixes.
Here’s one I like -
I like how it starts as a nightcore-esque sithpost version of Cassie Ventura’s Me & You, only to break down and devolve into a kind’ve dadaist hyperfeminine slurry. It’s the musicial equivialent of Barr lemonade.
=
Keeping on topic, I feel like Shadowlands’ concept of a multiversal afterlife could’ve been genuinely interesting. Planescape is my favourite D&D setting. The problem was, that kind’ve setting doesn’t suit an MMORPG. There is no way the intended gameplay, dependent on repeated grinding of resources, could have adequately served the plot or themes.
I think they should’ve set it in the Twisting Nether instead. I distinctly remember there being a mention of the Legion destroying a ‘nexus world’. You could’ve easily made something out of that.