Additional Cosmetics are an Incentive for Players, The Battle Pass limits the accessability of Cosmetics not only momentarily but also monetarily. long ago I made a Forum Post about Battle Pass Reruns that has been blocked for whatever reason and funnily Overwatch 1 never had that Problem.
Sure, Overwatch 1 had Seasonal Exclusive Items, but they were just added and were made accessable every year. OW2’s Battle Passes run out and are gone forever. How that’s “not a big priority for the team” tells so much how they run this Game.
If Cosmetics are no big priority, why did they change the way of obtaining Gold/Jade Weapons? Though, I’m not pretending that Cosmetics should be the main focus, Cosmetics are still Important. Or how much money do they make each time a Mercy Skin is released?^^
IMO, it’s about Reward Structure and OW1 wipes the floor with OW2 in that regard. Now ofc OW1 was 40 bucks and OW2 is F2P and until Mauga even P2W but they should figure out someway to monetize. So having Battle Pass Reruns which are a way of monetising the game not being a big priority is kinda nuts. I mean if they don’t wanna monetize their F2P Game too much why don’t they fix their reputation? currently, they’re too silent to do so.