Battlepasses are popping up in blizzard games all over the place these days. This seems to be a buisness model, Blizzard is exploring in all their games. Renown in Shadowlands is basically a battlepass, Hearthstone revamped their reward system to battlepass a little while ago, Diablo Immortal has a battlepass, and Overwatch 2 recently confirmed they are replacing lootboxes with a battlepass, and rumors go that Diablo 4 will have a battlepass system for seasons aswell.
I feel conflicted about this, and worried about what this means for the future of WoW. Generally speaking, battlepasses is one of the lesser agressive monetization models, but it does come with its own issues.
Since this is a WoW forum, ill adress Renown first. Renown is not a battlepass in the traditional sense, because it is included in the subscription fee along with the rest of the game, but i can’t help wonder if blizzard used Renown to test the waters for a potential future free to play WoW with a premium battlepass instead of a subscription.
Seeing how the battlepass has played out in Diablo Immortal, with it being very cheap (5 euro) but also pretty insignificant regarding character power progression, compared to Immortal’s other very predatory microtransactions, i fear what this could mean to the future of WoW, if WoW goes down this path.
Another issue with Battlepasses, is that you dont nessecarily get what you pay for, you just get the option to earn it. Battlepasses have a expiration date, and if you for whatever reasons in your personal life, can’t put in the time/effort to complete the battlepass, some of the rewards you paid for are just gone. Overwatch 2 is a example of this; with loot boxes you always know that you arent guaranteed the item you are hoping for, but at least there is always another chance at the next loot box. When Overwatch 2 replaces lootboxes with a battlepass, the cosmetic items in the battlepass are on a deadline, fail to meet that deadline, and you missed your chance.
Obviously, there is an upside to this system too, if you are able to complete the battlepass, you are guaranteed its rewards.
Sorry about the rambling, i hope you get the point. To sum up, Battlepasses seem to be the new prefered monetization model at Blizzard, and it can be a two sided coin.
How do you guys feel about battlepasses, and do you think Battlepasses could be the future of WoW, either along with, or in replacement of the subscription fee?