Hi there! I’ve always been fascinated by the trailers guilds like Echo publish for their RWF. This is an example.
I wonder why blizzard did restrict the use of such tools way back in legion but RWF guilds still possess and are allowed to use this secret stuff.
This makes no sense at all as sharing and allowing such tech would produce much more media content over the internet and advertise the game to way more people (I myself have been lured back into the game by watching such videos).
Any official word by blizzard on this double standards thing?
I’d be extremely surprised if this hasn’t been done in-house at Blizzard using their own tools as a part of their marketing strategy - it’s a collab with Echo and their partners using footage from beta.
This makes no sense at all as sharing and allowing such tech would produce much more media content over the internet and advertise the game to way more people
I didn’t forget anything. This tool - most likely - isn’t intended for casual content creators who make content that a handful of family members and friends will watch. Blizzard gains nothing from this.
Which is why I think it is almost certainly done in house at Blizz.
That said, I’ve lost sight of the machinima stuff that was a thing in the 2000’s using assets from the game files - and whether there has been a modern evolution of this that anyone with the right studio software can create nowadays? (although I expect it would be heavily copyrighted (DMCA) as derivative works if such thing still existed).
You’re making assumptions on the level of advertisement a non RWF player can make lol. I get your point, but it’s wrong, that’s what I’m saying.
Many common players have channels with thousands subscribers. And even if they didn’t, quantity makes for quality. I’m definitely not the first player trying to replicate machinima-like videos in modern wow without success.
Moreover, it’s a free income for blizzard. Cheats? with a camera tool? while we have AH/fishing and manymore bots going around 24/7?
As far as I know - in some cases - Blizzard may grant general permissions for content creators to use their intellectual property within certain guidelines.
They can request the tools if they haven’t already, but in most cases, they won’t need to. Streaming and gaining subscribers, along with a TCG drop here and there, will be enough for the majority of those channels.
Blizzard has always been selective when choosing strategic partners. You can’t really compare the massive following of esports guilds and the brand exposure Blizzard gets from them to the rest of the content creators out there.
I’m sort of requesting the tool with this post.
We can’t make any assumption or comparison about blizzard marketing/partners, unless you work there. Again, this would be a win win situation. I still have to read a good reason not to release these tools.