I’m not entirely sure if i understood the problem 100% correctly, i wasn’t aware of the term cancel-scanning, but i’m fairly certain i understand what you ment by it through context. And while i can think of quite a few changes to the AH-system that would improve various things in my mind, among them the negative experience you describe (to some degree), i think the current system already has a solution for this problem: Lower your prices.
I get that it is annoying, you’re listing something cheaper than all the current listings, and you’re immediately getting undercut, but it’s because you (and many of the sellers) are likely operating with a mindset, that may be considered common sense, but just isnt always the right approach.
I’ll illustrate with an example.
You’re arriving at the AH with an item, lets say for example it’s a Haste Ring Enchant. You can see the prices of the current listings for that item, there’s dozens of them and the prices range from 240g to 350g.
Now, if you are anything like the common seller, some of the things that go through your mind are:
-
I want to make sure it sells (and it doesn’t expire after 12+ hours), and being the cheapest offer increases the chance of that happening.
-
I want it to sell fast (i like sale notifications in chat asap), and being the cheapest offer, for a while atleast, increases the chance of that happening.
- 240g (minus a little) is a favorable (or atleast acceptable) price.
Now thoughts #1 and #2 aren’t incorrect (though they’re also not as clear cut and absolute as many people assume), but these aren’t really the source of your problem.
The problem lies with thought #3. You see 240g is the current cheapest buyout price, so in your mind what you stand to make is:
Current cheapest price minus tiny bit for undercutting, minus AH fee/cut, probably something along the lines of 235g.
The undercut amount can be anything, 1 silver, 1 gold, 3 gold, whatever. That’s not what this story is about. Let’s go with a 1 gold undercut for simplicity sake, so you list your item 239g. Now, shortly after that, your nemesis notices, and he lists his competing item(s) for 238g each.
Some of the main mistakes made here are:
Just because the cheapest price when you arrived at the AH happened to be 240g, and because that isn’t way lower than your expectation, you’ve made the determination that that’s somehow a good price. It isn’t, it is a meaningless value.
Let’s take a step back, there’s a certain minimum amount you would want, for selling the item. You can decide on the details, but it may involve things like :
- how much gold/mats did i invest in creating this
- how much time/effort did i put in
- how exclusive is it
- the vendor price
Clearly, you generally don’t want to sell things for less than whatever that minimum is, let’s say that in this case, we def wouldn’t want to sell it for less than 180g.
The 239g price you arrived at earlier, the way you calculated that was fine, but that’s the maximum within our constraints. Now, just because maximizing profit can be a good idea, doesn’t mean it’s the only factor to consider.
The 240g listing you saw on arrival to the AH, created a bias in you, a bias that would make listing/selling your item for 200g feel like a 40g loss, instead of a 20g win.
You could have priced your item at any value between 180g and 240g. The reason you were undercut so quickly wasn’t just because your nemesis is so active (though of course that factors in), that’s out of your control anyway so who cares. No the more important reason was, that that guy was perfectly content with selling the item for 238g. So price yours 220g, or 200g, or hell 181g.
If the dude is really still willing to undercut you at all those prices, even when you’re selling at 181g (1g above cost or our minimum), then the enchant-market is just not a lucrative place for you to be as an ordinary seller. Ditch this item for it’s minimum or take a loss, and walk away.
But the way more likely outcome is, you undercut him big, by picking a number in between the established min and max, and he isn’t as quick to follow.