Cannot launch WOW retail

As the title says.
I cannot launch WOW retail since the Wednesday server reset EU 05/06/2024.
Although I have always had funny inconsistent launch issue, which at times seems not responsive, and leading me clicking on play button multiple times, to later multiple window opening 15 mins later.
But since Yesterday it’s the worst. I cant launch WOW retail at all. Though I was able to download WOW classic and play… So that should clear out a bunch of potential issues causing WOW retail launch failure.
Please can someone help?

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