On my main I do the covenant story, callings, all WQs for my covenant’s zone, covenant specific rares / treasures and Maw on daily basis. Torghast I might or might not do depending on how I’m feeling.
On my alts I tend to work on their professions, do the covenant story (I have one alt for each covenant atm) and the callings every couple of days with the excepting of whoever I fell like playing the most that day / week. That alt usually gets some dungeon and later LFR action to gear up. My main money maker is that I have enchanting on all except one of my chars so I can get tons of mats no matter which character I’m playing on (also saves me sooo much gold to be able to enchant my army myself). The one that doesn’t have enchanting is miner & herbalist.
My favorite project atm is the following (I’ll quote myself from another thread because I’m lazy);