The Year is 2023 (or some vague yesterday). You are World of Warcraft’s chief narrative designer, during the planning stages of the Worldsoul Saga.
One sunny day in Irvine, California, you’re drinking a hot beverage around the Orc statue when you’re suddenly summoned to the boardroom and whisked upstairs. The heads of Creative Development, Level Design, World and Art Direction are all there, as are several members of the board.
They sit you down, and activate a Zoom call with the heads of Microsoft, Xbox, and representatives for an entire legion of global shareholders. They tell you they like the direction WoW’s going in. It’s profitable. It’s helping keep the company afloat. But the shareholders want more.
Narrative development explains the planned story arc, the expansion sets to follow The Last Titan, but then a head market researcher intervenes. They say simply:
“World of Warcraft needs the Lich King, it needs Arthas. They have the most brand recognition, and we need to hone in on players’ nostalgia.”
“He connects with our audience, man! He gets the algorithm going!”
You try, vainly, to explain to them that Arthas’ story was finished in Shadowlands. Several statistics regarding the negative reception of this particular expansion pack are used as a counter-argument.
You then tell them that Arthas’ story was resolved in Wrath of the Lich King, quite memorably and with a very positive reception.
One of the sales and marketing people notes that at that time, WoW was at its peak growth, attracting increasing amounts of profit and players. It made money once, they want it to happen again. There’s an applause from two corners of the board room.
There’s a long hour, of argument, appeals, and refutations, but before long, it’s signed in blood. Your career in the games industry is on the line.
Your job is to bring Arthas back into the main story of the game.
Do or Die.
You’re the assigned writer. Handed the poisoned chalice. A thousand incensed internet nerds will be out for your entrails if you fluff this up, the same number even if you do a passable piece of work. Your family (or pet cat) will starve if you can’t keep hold of your job, and another round of layoffs is planned next quarter, just in time for The Game Awards.
Focus.
How do you do this in a way that honours the character, reintroduces him for a new generation, and uses him in a way that improves the narrative and gameplay instead of acting to its detriment?
You can go into as much or little detail as you’d like, but to help you out, here’s an optional template:
- How does he come back?
- How is his appearance and/or personality redesigned?
- Description of the scene or reveal, that unveils his return.
- Rough trajectory of his narrative arc. What loose ends are tied? Who does he kill?
If you’re in a particularly nihilistic mood, you’re welcome to practice malicious compliance, as well.
Mood Music for Writing -