FAQ - Guild Transfer

Hey, I cannot seem to find the FAQ in the shop area so I was wandering if someone can help me here.

I have came back to the game after 4 years and my realm seems less populated. My guild is intact and un altered (surprisingly) during my absence so I was wandering how do the guild transfers work.

Does transferring a guild also include my members? (or do they have to pay as well.)
Does it include a character or all characters of mine?
Can I swap back or reverse the change if I am unhappy of the new realm it is on? (or would this cost another transfer.)

Thanks.

When performing a Guild Master Realm Transfer or Guild Master Faction Change, only the Guild Master character transfers realms or switches factions.

As above.

It would cost another transfer, so pick wisely. Create a character on the realm you think may suit and play a while to check it out.

Quoted replies come from the Guild Services article: https://eu.battle.net/support/en/article/32543