Yep, get ready for an info dump.
Germany
Giveaways in Germany are governed by the Criminal Code, the Interstate Treaty on
Gambling, and the German Act Against Unfair Competition. The collection of data
usage is limited only to the contest.
France
Until recently, contests in France have been more difficult to run and have seemingly not followed EU guidelines and laws. Recent changes include not needing to include
reimbursement instructions, and not needing to submit rules to a huissier before contest promotion. However, tighter data laws require filing with the CNIL a necessity.
Italy
Giveaways in Italy must be in partnership with the specific social media platform,
although popular platforms such as Facebook, Instagram, and Twitter refuse to be
associated with giveaways. Therefore, Italy requires giveaway hosts to include a
disclaimer stating that the giveaway is not associated with the social media network.
Italian law also requires that collected data must be hosted on an Italian server, which is not possible on social media. The only exception is that the giveaway prize must be
worth less than 1€.
Spain
In Spain, random drawings to determine a winner must be conducted in the country.
Sponsors must pay a gambling tax of 10% of the value of the prize. Terms and
conditions of the giveaway must be in Spanish and available to participants before entry.
Poland
In Poland, all games of chance, including giveaways, are regulated heavily. Every
aspect of the giveaway must take place in Poland. Permits and bank guarantees are
required.
Netherlands
The prize value of giveaways in the Netherlands must not exceed €100,000 per year.
There is a maximum of one game of chance per organization a year, with a maximum of 20 drawings per game of chance.
And that’s only a selection. Organising competitions and giveaways in Europe is an absolute minefield.