It isn’t a guild issue, it is the way people play that has changed since 2005. What you’re searching for is long gone, I’m afraid.
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Actually I can’t, my project requires access to the forum for post a guild rp recruitement.
And I m banned in WoW-FR for 5 months for have said “Ok [guynickname] 441 ilvl” because He posted with and alt and a hidden profil about endgame content.
I think 5 months and “harrasment” reason is a little bit exagerated.
But we have habit, our forum is deserted and the proprety of a little groupe of 5 woke guy and we are many to think than one of them is a moderator and ban many players for nothing.
on WoW-UK forum an “inappropriate message” is about 1 day silenced account,
on WoW-FR forum its about 1 month minimum.
I tested their power, few months ago. Just said :
"I m little bit sad about how the game is woke now… and seriously replacing women portraits for fruits bowls… 
"
No insult, no slur, no hate speech, no racism nothing.
1h our later, post flagged, next day I was ban for a month.
Social activity shifted to Discord. Plenty of people build up friendships and do activities with their guilds.
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Pure nostalgia…
20 years ago we were all the same anti-social cavemen we are today. Nothing changed.
The only thing that changed is voice chat. 20 years ago it was so rudimentary and clucky voice chat was barelly used.
Many raids back then did not even use voice chat for raids. Just /raid or /guild to raid. Many people did not even have the bandwidth to run WoW and Ventrilo at once.
Today, as Puny already mentioned … this happened :
So… a lot of actividy is in Discord. Which is orders of magnitude better than Ventrilo in 2004…
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didnt read that wall of text past 1st paragraph .
guilds are dead for 1 reason - most of wow players are like 40 now. in 2005 we were all like 15-20 with ton of time on our hand and no life.
most people avoid guild because even if they wanted to they cannot play on schedule and because they cba to deal with 40 year olds who behave like 15 year olds and extort loot from people under pretense of loot council .
we are just to old to deal with all bs and drama which are tied to guilds.
discore pugs are much more effective - all you need is log link and sign up 
i had so much fun raiding ICC in wolk classic again after so many years this way
retail ? raiding in retal is long dead because its just way to hard to be enjoyable and again everyone cba
and m+ ? you can pug up to portals comfrotably via lfg.
there is absolutely 0 reason to be in guild in 2024 besides to have guild perks
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dont do that to yourself.
its just not worth the bans.
its 2024 you gotta roll with that
and only present real opinions on discords and twitter
9gag is pretty decent place to present the opinions too 
if you ignore all pro war bots
Total agree but when there are plenty of raidloger in a guild its difficult to become friends.
And when I use raidloger term its in game and also on discord
I would say the difference is the ~19 years. Even those people who started the game around 2005 in their late teens are 30+ now, with (most likely) different goals, mindset about their lives, and a helluva big pack of responsibilities/duties that heavily reduce their gaming time. Even as a 36 yo loner introvert noob 4-5 night from a week would be too much for me, considering I have a full time job, and I arrive at home at about 18:20.
Obviously the game also changed, and not for the better in terms of being hyper-competitive and exclusive if you can’t meet the new standard. And this harsh reality also not helping the community part of the guilds.
So I disagree with that idea that guilds are dead, from my personal experiences, but in order t explain it I have to go on a slight tangeant regarding my experiences,.
Near the end of season 3 shadowlands I saw a guild name that I liked and requested to join. At the time I was 17, and I then a week or two later signed up for one of their open raids as I’ve always wanted to try it and never had the oppertunity before that. I almost immedietly connected with some of the players, the biggest case being me and the guilds “lore nerd” as me and him proceeded to talk about ne lore for the entirety of the first hour to the point the Raid leader had to shut us up.
After the first raid, somehow impressed with my ccing ability on the anduin fight, since I was a pvper until then and the only real thing I knew as a rogue was CC, CC and some more CC.
, I was invited into progression team, where I then connected with the rest of the around 20 man team, this was heroic and they were struggling to findd players.
After every raid there would be convos going on until midnight where the GM was present and even discussed it with his partner who assumed the mantle of “2nd DM”, both of which I connected with as well, because I stayed often after raid to chat with those remaining, typically the core group of the guild.
One day I was asked to become a recruitment officer, which I gladly took on the role of within almost 3 months of joining the guild. That segmented me into knowin and becoming acquinted with almost every new player joining, gave me areal sense of community.
After we were stocked up on players for the time being I would also talk to the “2nd GM” about hosting for fun social events, some of which we actually did, like “In Guild Transmog Competition” with multiple judges and etc.
I had the most fun in the game during this experience and I have nothing but fond memories of this, I made truly good friends, even to the point where I had a large disagreement with the GM and a few fellow offiers and left along with some others who took my side. I still play with them to this day, expanding beyond WoW, playing stuff like League, DnD, some more seasonal games that we play for a bit before going to the next one. We also still host some events like playing “Jeopardy” with each other evey now and then with question made for the friend group.
The End.
Now with this as my backup, I think te guild atmosphere isn’t dead at all, I tend to be incredibly social within them if I’m invested and typically get the response in kind. I rarely raid anymore due to having a not the time, but I plan to get back into with the same guild during TWW, as a memberr so I can see if it was maybe just the officers circle that gave me that illusion but I doubt it.
For a guild to be sociable you need three things.
1st you need people with similar time schedules to do content with. If some people can only play after 9pm for example have a M+ or Raid evening for them. Playing and suffering together through difficult content makes people star to communicate.
2nd Have standarts and stick to them. If you only want IT guys or ppl who work in construction in your guild make it clear. Allow their Spouses or familiy members to join. This will create communication where people will know what you talk about and can releate to you.
3rd and this is the hardest. Have a open communication culture. Let people disagree with each other and talk those things out. Without shouting or yelling at eath other. People have forgotten that you can disagree about something and still that person is otherwise someone you like spending time with. Those people will make a great core of a guild.
I’m well aware of what raid logging is. Didn’t start playing yesterday 
I think a lot has changed in these 20 years. Also the mentality of the people that is at play today.
When I was younger, I had friends with whom I played co-op games and talked about nonsense for hours. As a kid, we spent a lot of time outside, running around with sticks and climbing trees. All the children from the surrounding streets knew each other and played football together. The punishment used to be to go outside. Now the punishment is to take away your phone. There was once a time when a child with antisocial disorders was one or literally two in the class. Now there’s plenty of it. Today, we live in a time where kids spend all their time on phones and tablets. They have problems making friends. They have problems with anger and emotions. It is normal for them to insult you or your mothers in such games. We hear a lot about kids who have anti-social disorders. Covid came. People were in lockdown and became even more distant from each other. They have problems with ordinary conversation. We already have a huge problem with people arguing about their gender and how to address them.
Now consider a game like WoW. It has changed in many ways over the years. We have mythic+ which is actually a race for the best time. This in itself limits any relationships with people, because they often don’t even have time to say “hello” or “thank you”. We have solo shuffle where you can join yourself and play a few arenas. The only communication I had there was who we were attacking or calling out how weak I was (so what if I practically don’t play PvP). We have plenty of stuff for solo play. Formerly Thorgast. Now Delves. Even though it’s an MMO game, it actually supports solo play in many ways. If someone has anti-social behavior, you don’t have to worry because the game has solo content where you can also dress up your character. The game supports this way of playing, making it even easier so that people don’t have to force themselves to talk to others and move even further away.
I work with a 21-year-old girl who likes to play games. She can’t finish Baldur’s Gate 3 to this day. Lack of time management. When talking about WoW, where there are raids, she says where she would play with so many people. It’s impossible to organize your time for a specific day.
Older players are often not willing to talk to younger ones. The youtube, instagram, tiktok mentality is so prevalent in today’s society that these older gamers prefer to relax in the game. They don’t want to fight “gear wars” during raids, they don’t want to listen to people’s dramas. For us, it has always been about relaxing after work. And this is what today’s guilds look like. Therefore, for self-respect and peace of mind, people do not want such interactions with people.
It was only now that I decided to break down and try my hand at the guild. I’ve been playing since BFA.
Back in days of yore (Virtually speaking) the entire Internet was more socialable (It was 80% cat videos).
Back then you needed a Guild to do difficult content as PUGing was more difficult due to logistics as well as the content.
This gave enormous power to Guild Leaders (and their mates). No matter how badly they played they were sure of a raid spot. Guild Leaders could be the worst player in the guild and get a Shadowmourne. Guild Leaders could take holidays when they liked and come back to find their raid spot waiting for them.
These days you need a guild or community in order to participate in casual content as you can’t PUG without BIS, AotC / CE and the good luck of 10,000 Irishmen.
The Internet is toxic now and this has corrupted MMOs too. Perhaps if Moderation had been better over the years this could have been mitigated somewhat.
If you force players to group up to do content then they will likely just give up the game entirely.
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