I was told that this was the right place to post my thoughts on WoWs current Development seen from a long term players perspective, so I hope its alright I add my 2 cents to the thread.
I started playing WoW when I was 10 — now 18 years ago. I grew up with WoW. I built friendships through it, and I even learned English by playing it. World of Warcraft was never just a game to me. It was my connection to a world full of adventure, exploration, and friendship. It was everything I loved to do — and I couldn’t get enough.
What I couldn’t get enough of was that sense of something big, yet still relatable. I was part of a faction — for me, mostly the Alliance. I was a dwarf Hunter, and I loved exploring the snowy lands of Dun Morogh, killing troggs and frostmane trolls, and daring to tame Bjarn, that mighty polar bear, as soon as I felt brave enough. Every step — every little zone I progressed through — felt like a true adventure. I was captivated. I was immersed. I felt as if I was there myself.
Describing it now, the emotions I feel are no doubt nostalgia — but back then, WoW had a way of capturing players that, sadly, it doesn’t anymore. While I understand the need for constant development and pushing the storyline forward, I feel that what once made WoW so magical has been lost.
Time well spent immersing yourself in the story of each zone has been replaced by short leveling sprees that rush you from one place to the next before you’ve ever had the chance to develop a real connection to the people or the nature within them. You move at such a fast pace now, gaining XP like never before, collecting mounts as if they grow on trees, going from A to B to C without ever knowing why you’re there in the first place.
The sense of immersion and connection has been lost. For what? Instant gratification? Fast levels? Quick dungeon queues with strangers or NPCs where no words are exchanged? Tokens for money? The soul of the game feels lost. The connections we once made are gone, replaced by shortcuts requiring no effort.
In almost every sense, the game has shifted into low-effort gameplay that offers only short-term gratification — instead of the long-term relationships with zones, characters, and people we once had.
What really happened to the Warcraft in World of Warcraft? How did it all suddenly become so “cutesy”? Yes, diversity and new themes are good — but please, keep the WAR in WARcraft. Where is the foundation on which the Horde was built? The “Zug Zug,” the “Blood and Honor,” the harsh, rugged characters of the Horde? I miss the days when factions mattered. When the game felt relatable — not when I, as a small dwarf hunter, was suddenly tasked with saving the entire world from the Void.
Growing stronger with your character is great, of course. But what about saving our kingdoms from war? Fighting the other faction? Preventing invasions of our homelands? I miss the Warcraft that was my Warcraft — not a world stretched so thin with plots so absurdly intricate that it’s hard to even remember where it all began. That, my friends, is not Warcraft. That is a world where nobody feels at home.
I know many of my friends feel the same. Friends who had played for years, who grew up like I did with WoW — and yet, despite being older now, they all wish they could return to that Azeroth.
Because Azeroth — World of Warcraft — isn’t under threat from the Void, or some endless magical beast. It’s under threat from the direction it has been taking for many years.
Classic is fine, but it’s a dead-end loop. Expansions are what excite us! But if expansions don’t connect us to the zones we’re in, if they don’t build lasting connections with the people we meet and play with, then how do you expect players to keep coming back?
WoW was never about quick levels, instant queues, or fancy transmogs. It was about the journey — the effort we put in, and the big rewards we earned in return: friendships, immersion, and deep connections to the world we were a part of.
I also understand that many hard decisions have to be made from a business standpoint — and often those affect the game for better or worse, probably more often for worse. And I know that most of the time this is not the fault of the WoW dev team, but of the corporate teams at the helm of the company. WoW was, and still is in many ways, a wonderful game. But let’s bring the soul back — an Azeroth that feels like home to us all again. Let’s give something back to the players who have supported the game for 10+ years. We still look back to those early days, and they still put a smile on our faces. I just wish the game still did that too.
That’s what kept us coming back — and that’s what could keep us coming back again. If only Azeroth could feel like home once more.
I know feedback like this may not be read, but I wish that for once, it would be listened to — not by AI, not by outsourced support, but by the real people who care deeply for this game and for the players who still wish Azeroth was as magical as it used to be.