It’s probably a lot harder these days, the world has turned a lot more to “step in, step out” kind of content.
I also read your recruitment post. I have no idea who it is aimed at besides people who want to raid 2x a week for 2 hours. You need to be crystal clear about where you are pitching yourself on the difficulty curve. A big reason for guilds failing is differing skills or expectations.
If you’re willing to lead, join a community like the dungeon dojo and sign up / create events there. It’s a ‘community’ and its probably broader than a guild, you don’t need the same roster, can get both factions in and so on.
You need to hunt down reliable people who are currently in semi-active guilds individually by whispering them. Sounds distasteful to try and steal members from guilds that are already struggling? Because it is, but that’s the solution.
My tinfoil hat theory about the root of the problem is guilds aren’t dying fast enough to compensate for the decline of player count. They’re not willing to merge and core members don’t want to abandon their friends either, so we have all these cliques isolated from each other, dead in the water.
Right now recruiting for any meaningful content is impossible, there are more raid teams than players, trying to create anything other than a cesspool guild will result in the same problem.
I would encourage you to just find a guild that matches your needs.
You need to hunt down reliable people who are currently in semi-active guilds individually by whispering them. Sounds distasteful to try and steal members from guilds that are already struggling? Because it is, but that’s the solution
Absolutely not, people who do this are trash and will be informed as such. Condoning this type of behaviour is scummy, encouraging it is despicable.
There are currently a lot of guilds going about, but the available player pool we have are much lower. M+ eats into rosters as you do not need a lot of people for it, and that on top of guilds not getting enough update/improvements makes them an unattractive thing these days.
That, and the raid tier started winding down already. Most people who wanted to clear the raid and get their gear/Curve already which shrinks the available player pool even more.
At this point the best time to try and start up a guild will be once they announce when the next raid tier lands, as there will be plenty of casual raiders who come back and will look to get into guilds as well.
As rude as it may sound for others also try to have a talk with people who you recruit to see what their goals are. As M+ is quite a bit more popular right now you will get a lot of raid applications who will be there only to get the strong raid pieces to use in M+ and once they got it they will stop showing up to raids. Depending on your goals this may not be an issue at all, but knowing what the goals of your players are will help in reaching a common ground where everyone gains from it, which leads to happy guildies.