Right now i always see people with bounty running around careles and most people cba to even go after them?! In a game mode where World pvp should be the focus this is not acceptable!
Make the reward stack with each kill you land. At one point or another the whole Zone will hunt you down as it should be!
Same goes for airdrops. Especially now since most people just fly over. Instead of being a hot spot to create groupfights most people just dont even bother.
Make the pvp activities desirable for everyone in the zone and btw make the battle for nazjatar an recurring event every 6-8 hours with a sign up npc 15 minutes before it starts like back in tol barad. Right now its impossible to lose if you land one kill and just jump to a winning shard of your faction, making the whole “fight” pointless!