Is Concerted Efforts worth doing?

I’ve got to R8 and tried to get Concerted Efforts done each day which tended to involve doing AV 3 times as alliance never win. Was that a waste of time? Should I just be doing AB/WSG to rank? Or is Concerted Efforts plus whatever HK and extra honor in AV worth it even with a lose?

To start pushing higher ranks I’m really going to have to start putting some hours in and I want to use the time efficiently. If that has to involve a lot of time in AV I really dont know if I can be bothered the way AV is right now.