IMO it’s allowed since you don’t bid against other players, but instead you pay a player to help you kill a boss so you can loot an item.
The item isn’t awarded for gold, the player helped you kill a boss for gold.
If this is disallowed, then paying a tank to help you run a dungeon is also against the rules, or reserving items as that could count as a payment as well.
Making selling these paid boss kills against the rules would also simply be an over reach on the side of Blizzard, as the goal with banning GDKP was to battle RMT which gets amplified by the “bidding against other players” part and has nothing to do with “Help me kill Princess so I can have my ring”.
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