This is my opinion as a PVE Mythic Raider playing Frost Mage since WoTLK.
Frost Mage in BFA is just a shadow of Legion Frost Mage, less FoF and BRain Freeze proc, a way WEAKER Icy Veins, a weaker Ebonbolt, and lots and lots of passives lost or made into talents.
Speaking of Talents:
15 row:
- Bone Chilling ( standard PVE choice);
- Lonely Winter (good talent weaker than Bone Chilling right now);
- Ice Nova ( stander PVP not used in PVE);
30 row:
- Glacial Insulation ( never used ) - 30’s row is a mobility row, and Glacial Insulation is out of place, frost needs other mobility choice, a Glacial Path or Bridge where the Mage can move faster for a limited time;
- Shimmer ( standard choice by far);
- Ice Floes ( can be used if Blink ever becomes needed otherwise Shimmer is always a go);
45 row:
- Incanter’s Flow (standard Frost Mage choice for a damage increase);
- Mirror Image ( weak talent) -remove it, change to where the images get FoF and Brain Freeze procs or make it baseline;
- Rune of Power ( As no place in Frost Mage talent tree, because Frost Mages have consistent damage and a burst window like the one the RoP provides will never be used if Frost Mage play style continuous to play like this;
60 row:
- Frozen touch ( always never used, was baseline with Legion Artifact);
- Chain Reaction ( Never used, scuffed Legion Legendary modified to become a talent, useless) - replace with the lvl.100 Ray of Frost( good damage, good FoF generator);
- Ebonbolt ( standard choice, weaker than Legions, be still good enough);
75 row:
- Friged Winds ( standard choice in raiding and mythic +);
- Ice Ward ( as no place in this tier) - replace with Deep Freeze(MoP version, Frost Mage needs a single target cc without being Polymorph, this is a cc row, you either choose bigger slows, a single target stun or a AoE polymorph, good balance);
- Ring of Frost( used in niche situations);
90 row:
- Freezing Rain( was baseline in Legion with the artifact) - Make Baseline, replace with a new AoE burst and slow spell like a Glacial Storm or something;
- Splitting Ice ( good tow target cleave talent);
- Comet Storm ( good Single target and burst AoE damage);
100 row:
- Thermal Void ( a bit weak, only because how weak is Icy Veins right now);
- Ray of Frost( good FoF generator, good damage) - move it to lvl.60 row;
- Glacial Spike( go to talent);
Frost Mage, needs the Elemental treatment, more damage on Frostbolt less damage on Glacial Spike.
I have playing a few MMO RPGs and I can say that in WOW have the worse Frost Mage fantasy of them all, I dont feel like I am playing a Mage that mastered the Cold, I feel like I am playing a proc game, I just spam Frostbolt 3/4k times in a raid night, zero class fantasy, that was fine until I faced Lady Jaina in BoD, in that moment I saw what a Frost Mage should be.