Naming System is Outdated – Needs an Update!

Dear Blizzard Team,

I’m writing as a long-time World of Warcraft player to share some frustration and feedback regarding the character naming system, which I feel is in serious need of modernization.

As it stands, the system only allows a single name per character, with no option for surnames, spaces, or additional name formatting. This restriction significantly limits creativity, especially for players who value roleplay, immersion, or lore-appropriate naming.

With millions of players and name availability shrinking, it’s incredibly difficult to find meaningful, unique names that aren’t already taken — leading to awkward, immersion-breaking names or excessive use of special characters or random letter combinations just to claim a name.

In a game that emphasizes world-building, immersion, and fantasy, it’s disheartening that we can’t even give our characters proper full names like “Thorin Oakenshield,” “Jaina Proudmoore,” or “Elyndra Moonshadow.” Many modern MMOs (and even WoW NPCs!) use multi-part names — why can’t players?

My suggestions:

    • Allow spaces or surnames (e.g., “Kael Sunblade” instead of “Kaelsunblade”).
    • Support dual-name formats either in-character creation or via a surname system (like Lord of the Rings Online or Final Fantasy XIV).
    • Give options for roleplayers or RP realms to enable more immersive naming rules.

WoW has evolved in so many ways over the years. I hope the naming system can evolve too, and allow for more expressive, lore-respecting character names.

Thank you for listening, and I hope this gets passed along to the development or community feedback team.

Sincerely, Me :stuck_out_tongue:

3 Likes

They should use the btag as an invisible surname at this point.

2 Likes

I’m going to point out what’s wrong, what’s right, and all that stuff. My post isn’t meant to insult or offend you; it’s just to get straight to the point of what you’re saying.

First of all, it doesn’t matter if you’re a longtime, well-known player or a brand-new one. Everyone is able to share their frustrations and feedback. The duration of how long someone has played the game has no impact on the thread itself. All feedback is valuable if it’s provided correctly.

Regarding surnames or titles, the only feasible way I could see that working is through a system similar to our current titles—perhaps a family name system that’s optional. If you enable it, people who also have it enabled can see it. Most people on RP servers already use specific RP add-ons where they have profiles with their character’s last name and backstory. So, for immersion purposes, RP servers are pretty much taken care of by third-party tools.

When it comes to name availability, the game doesn’t have millions of active players globally—I imagine it’s just over a million. The issue is the vast number of accounts where characters still hold those names, as those players might return someday. I do remember Blizzard added a system where if a character is offline for a very long time, the name becomes available again. This is an improvement over the old system, which required manually contacting Blizzard and had strict level requirements. So, honestly, I wouldn’t put much faith in name availability changing significantly in the future.

Your first suggestion—allowing a space for a surname—I think would actually be worse, and I’ll explain why. A vast majority of the player base isn’t the most mature bunch, and they’ll take any opportunity for innuendo. We already see this with normal names; a surname system would exacerbate that desire to be silly. Furthermore, how would you easily type out someone’s full name if it uses multiple variations of letters from different languages? It becomes more of a pain for players than a worthwhile feature.

I haven’t played Final Fantasy or Lord of the Rings Online in so long that I don’t know the system you’re referring to. But if it works there, it would have to be implemented very carefully. This is where it bleeds into your third point: the RP add-ons the community has created are already far superior for this specific purpose than anything Blizzard would likely ever build. Players can go crazy with backstories and names using those tools.

I’m not saying the naming system will never evolve. Blizzard has revisited many systems over the years. I just don’t think this is one they will prioritize because it’s a niche request on a global scale. It’s primarily seen on RP servers, and even there, many players don’t use the add-ons and are accustomed to the current system.

If they were to add a new naming system, they would have to provide every player with a free name change. Would they do that for every character on an account? Probably not. This would likely generate a flood of customer support tickets from people who used the change incorrectly and immediately regretted it.

You have to look at it from that outside perspective. I understand your feedback, and there’s no harm in providing it. You just have to be ready for people to point out the possible problems that could occur.

Thanks for the thoughtful response — I appreciate you taking the time to break it all down without being dismissive.

I agree with a lot of what you’re saying, especially about the maturity issues and how RP add-ons already do most of the heavy lifting. Still, I think there’s room for Blizzard to enhance immersion in a more “native” way, especially for people who don’t want to rely on third-party tools or don’t know they exist.

Maybe a compromise would be an optional display surname, kind of like how titles work now — toggled on/off per character or per player. That way, the RP crowd could use it meaningfully, while others wouldn’t be forced to engage.

I get it’s not a priority for Blizzard, but even niche features can have value if done right — especially when they help communities express themselves in the game world. Thanks again for the civil reply!

what would your btag be ?

( wont add you and stalk i promise :wink: )

Only if optional not everyone wants to show their battletag name.

My tag is visible on most third party sites :wink:

we are the exact same m+ score

its fate.

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While I would love that; it will undoubtedly lead to a WHOLE LOT of rude, troll, offensive and non WoW IP related names. So I’m not sure it’s worth it.

2 Likes

I was always puzzled by the fact that we have so many elven characters with a ’ in their name (like Kael’thas, Lor’themar), but we players aren’t allower to use it… if not surnames, then they should at least allow us to use more special characters.

3 Likes

I think it might be as simple as they are scared to touch the Name system.

Remember when, for years they werre scared to touch the backpack because it was so deeply ingrained in the code they didn’t know what it would do. Eventually they came up with the authenticator workaround to add 4 slots.

I’d suspect that the Character Name system is as deeply ingrained as the backpack as they don’t really wanna touch it.

1 Like

And how do we solve the Whispering issues then? Finishing the name syntax through a space ends the name.

What you gonna write? Kael_Sunblade?

We have that already via TRP3 tho?

What they could do however is reduce the name exclusivity limits.

And by that I mean that instead of being 4 years inactive to free up names on a realm, it is just a single expansion (2 years undisrupted inactivity).

Someone not playing and paying, doesn’t have name privilege for staying.

Should not need an addon to do it for you.

One way to handle this is to enforce name formatting rules that disallow spaces, using underscores instead (like Kael_Sunblade). Alternatively, the whisper command parser could be updated to allow quoting, e.g. /whisper "Kael Sunblade" Hello!, so the full name is treated as a single entity.

You’re right that TRP3 already allows a lot of immersive naming and identity flexibility — custom surnames, titles, even full aliasing. But that only works if others are using the addon too.

Having more immersive server-level naming options (like allowing surnames or titles in-character names) could still benefit the broader RP community, especially for newer players who don’t know about TRP3 yet.

As for the name exclusivity idea — reducing the “inactive” threshold to a single expansion actually makes a lot of sense. If someone hasn’t logged in for 2+ years and isn’t subbed, it feels fair to make those names available again. It would help with overcrowded name spaces on high-pop RP realms like Moon Guard or Argent Dawn.

Maybe there could be a soft hold system too — like reserving a name through your Battle.net if you’re not currently subbed but plan to return. That way names aren’t hoarded, but returning players also don’t feel punished.

I would assume that allowing a second name on our characters would take up less database space than 4 bank slots… and yet they still haven’t done it after all these years.

I think the reason why Blizzard has not modernized character naming is their spaghetti (legacy) code.

With the naming system, character creation screen needs a remake from scratch, they both smell like 20 yo ripped grandma socks

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