Yeah, it was something that sounded cool on paper and in marketing. But in practice just sucks and they’ve been too stubborn to move away from it.
While I agree that World building is a very important aspect of the game. The Gameplay is what keeps people playing.
At the same time, at the current stage of the story, we are more or less allied. We’re questing side by side with the opposite faction, helping the same people and our heroes are mingling like they were besties. We’re playing together in every sense, except we can’t talk or group up with each other.
In Italy we have a term to define tortures in hell (specifically, the one where you get your sin reflected onto you, like if you have been a pyromaniac in life, you get burnt alive forever), that being “contrappasso”. This is something like it I guess, the art of having the solution at hand but instead of applying it, you torture people by giving them a half baked solution which is arguably worse than what was there before, just to see them suffer.
Once they allowed cross faction play, a lot of people, including me, changed several characters to the opposite factions for various reasons. I have an alliance PvP rogue.
Cross faction should be open for all content so that we can play with friends whenever we feel like it.
I am one of the hardcore faction defenders, but at this point it really does not matter anymore. They should keep the factions for lore purposes only and allow us to play whatever character we want freely.
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It’s only a gameplay reason for comfort and it’s also your opinion, not a fact.
I know, it’s because Blizzard sacrificed the warcraft feeling for gameplay. Now, sure, OP should get this suggestion in the game, as it’s alreasy way too late anyway in this regard. Orcs vs Humans is dead in wow, because Blizzard killed it.
Mine and lots of other people.
This change benefitted the Alliance players the most, as they were always the minority faction.
As far as gameplay vs vibe, say what you will but WoW is a game and gameplay always takes priority over story. Very few people I know are invested in the story and most just want a reasonable gaming experience.
As far as I’m concerned, I can adapt and welcome changes if they benefit the game over all.
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There is also just the tribalism vibe of orcs vs humans in warcraft, which is iconic and also appeals to human psychology a lot. This is not just about lore nerds vs gameplay, as many people got this feeling without being invested in the lore.
There are definitely some things that can be cross-faction like auction house, or even premade dungeon/raid groups, but stuff like Battlegrounds or queued content? No. The campaign also shouldn’t be 100% cross-faction. There can be overlap between missions, but it doesn’t make sense that the campaign call to arms for horde players is given by alliance leaders
You can get your friends back by embracing the light and joining alliance 
Sure, but WoW has long been away from the Orc vs Human story. So many new races and stories were added that had people invested in both sides, completely out of faction barrier, the Nightborne for example, which saddened so many Alliance players when they were given to the Horde.
Even before the cross faction, a majority of players had characters on both sides and enjoyed them all the same.
It is absolutely ok to enjoy both sides of the story and be able to swap freely between characters for their uniqueness and abilities.
It’s also not ok to be forced to play a faction you don’t like to be able to beat game content.
Yes, I also agree that lorewise we should stop being mashed together in one linear campaign, it is lazy design and gets boring quickly.
I really like both the Horde, and the Alliance… But I like them to be separate.
More because we reached the point where it was almost impossible to play endgame pve as alliance cause the faction was close to dead. It was either cross-faction play or no alliance left for endgame.
I believe that everyone who argue that there shouldn’t be cross-faction queye due to"story" as dishonest oportunists. Don’t make us believe that you care about the story of the game. You don’t. If you care you will take attention to the fact that hasn’t been any faction war stories since 3 expansions ago. That all the story have feen faction neutral with both faction characters allied since then.
If the argument is that the gameplay should obey the story then there should be cross-faction queye because that is the story we have since 3 expansions ago, and it is how it will continue from now on.
Don’t pretend that you care about the story when you are lying about it to defend a false story that doesn’t exists. You are dishonests. You aren’t capable to provide real arguments so you fabricate your own false arguments to defend your oportunist point of view.
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Due to RP’ers I think.
All they have to do is have a new option to turn that feature off. But that’s seems too much work for Blizzard these days, even if they’re using AI to create the quest texts xD
But the whole “it goes against the story” argument is invalid as World of WARcraft is no longer about war but about holding hands and giving emotional support towards Anduin, as he continues to have his mental breakdown.
I mean it is still very much about war just not war between the players.
We just had a war against the nerubian empire and killed there corrupted queen.
Blizz should have given us a “mercenary” option when the faction numbers started to get too uneven.
Its not to farfetched that lets say a nightelve got fed up by the decisions of the alliance and then found a home.in the horde cause he is still a skilled warrior and has knowledge.
With non player factions this happens all the time
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Actual RPers? No a lot of us are inclined to queue with anyone. Running dungeons is rarely done as an in character activity, it’s just gameplay stuff.
In Chronicles type books they’ll eventually say “this was done by X faction or group” too.
Story wise the factions are constantly working together or it’s the champions/heros who pick up jobs from anyone, so doing raids/dungeons with any faction makes sense.
Keeping it separate is, in my humble opinion, asinine.
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I would gladly join Alliance, but sadly the Alliance are a bunch of simp racists. They won’ allowed Forsaken back in, though we’re just undead Humans. But you accepted Undead Night Elves and Undead Void Elves without question…
Currently, there are none of the Alliance races that I find interesting at all. Boring normal low fantasy races, Humans, Elves, Dwarves. And the Space Goats just doesn’t do it for me.
I don’t read Warcraft books as I actually enjoy reading proper literature 
My all-time fav is Thomas the tank engines goes on safari
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I don’t read them, but WoWhead tends to sum them up at some point.
I’ll pick it up on my Kindle!
Its 2024 soon 2025 can they go with the modern standards and not restrict players please thanks, add random mythic0 as well while keeping keystones to the group finder, as we all know that will never work anyway in a queue based system, but perhaps when you add random mythic0 queue for dungeons people may get to a level that may become a possibility in the future, rather then keeping players to a level that makes it impossible.
Originally, i was totally against cross-faction content. I liked the idea of two factions that are somewhat “opposed” and competing. BUT since Blizzard opened the pandora’s box on this matter years ago, they should have done proper cross faction. Either you do it 100%, or 0%. The in-between is just cheap excuses to cash grab.