Not as much denial as someone trying not to think about exactly which bits of the animal (and indeed if it is the animal advertised on the packaging) are disguised by the format, in budget priced processed food.
Plenty of veggy products out there have the same ‘mouthfeel’ and taste as meat, the appeal of which is often ‘mouth memory’ based on eating habits dating back to childhood, nothing more. Alternatives to dairy products are a bit more of a challenge to get right, currently.