In case you didn’t know Activision Blizzard is laying off 775 people from the company. These roles will mainly be in the community management, marketing, PR and Esports areas. Game development roles will not be affected. In fact Blizzard has been hiring more developers to the game.
So what is going on?
From a business perspective: It boils down to the fact that these people did not justify the paycheck they got.
That is a mean thing to say.
It’s also the truth. If you look at the way the gaming community is relating to Activision-Blizzard, then the community managers are doing a terrible job. Everyone is talking trash about Activision-Blizzard and have been doing so for a long time now.
But it’s not the community managers problem that the business team makes terrible decisions and game design fails to deliver!
Yes it is. These people are supposed to work as an intermediary between the community and people making decisions. Decisions are made based on available information. Bad decisions are made when bad information is available. The community managers are getting fired left and right. It is now very much their problem.
You have no empathy for the people who just lost their jobs!
There have been many recent reports that the communication departments have been overly political internally and they are not really getting work done. If you look at some of the tweets people have been sending out…
“This was my dream job, I was planning on retiring there.” - ex-employee
Your job is not a vacation on the beach. Your job is a place where you pull your weight and bring value to the team. You are not getting paid to chill and play petty politics. You are getting paid to bring results.
Ask yourself: Have the community managers been doing a good job recently?
On Recent Diablo announcement?
Are Blizzard games top Esports games? (compared to other big hitters)
With the leaks of poisonous internal politics?
WoW developers investing time in areas people don’t care about?
Heroes of the Storm being considered a “Dead game” by the community even though it was really just some developers being shifted around?
Hell, the worst thing is that people think Activision and Blizzard are internally at war with each other. Even if there is some truth to that, then the community should not be focused on that - that is the community managers job.
Go ahead, tell me I’m wrong.
Would you employ someone to take care of your kids, but when you got home little Timmy is missing an eye?