I think they hide the data due to subscription losses and they don’t want people to know that because that would make more people leave the game.
WoD was the begining, from 8-9 mill it went to 5. They had a rise in Legion and now i don’t think they have more than 3 mill global (all regions).
BFA totally ruined WoW and by the looks of it, Shadowlands will be the “nail in the coffin”.
They still don’t want to give up to the “soft timers” idea for the Tower and now they want to lock your char on the covenant you have chosen. If Ion and his team continues with their stubbornness, they will kill the game.
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