Good job you don’t get to define what is and isn’t. 
Pretty sure it’s because a lot of people want to progress different characters. I like a lot of accountwide things, but I am actually hesitant about reputations.
I think Blizz hit the right balance with the renown-buffs to alts (And rep-tokens becoming BoA if the character they drop on has max renown, that’s also a great change), rep gain is faster, but you still have to play your alt to get the benefits of renown, for outdoor content players, renown is the basis of a lot of the activities, so IMO it’s fine the way things are now.
Because blizzard in the past has always seen a new character as a new person a clean slate.
For RP purposes, it would make little sense that a new “character” was exalted and loved by people instantly.
Probably because stopping everyone to fotm the moment a class becomes topdog.
Imagine playing a class and all the sudden it becomes one of the best and half the raid plays the same class and steal your loot.
Same, it just feels painful to play an alt when every rep isn’t maxed out. What if I accidently hit my rep keybind and I see all those empty bars!?
I’d be willing to go as far as to say I’m willing to regrind current expansion reps, but every legacy content rep should be account wide.
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I am pretty sure this always has come up and I am pretty sure the community itself mostly things its timegating etxept for those elitists that want you to even put the same efford like they did 10 years ago… XD
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To inconvenience you and slow you down so you spend more time in game or something. I really dont know but knowing blizzard there has to be some psychology study done on how to keep you paying… I mean playing.
Class/Character and player identity got ruined enough alrery by all these catch ups for alts, faceroll leveling,etc… So eversone just sits on giant pyle of hollowless alt army. Mmorpg need idenity when comes to player and class you play. If everyone can just swap characters like picking champion in MOBA than you will completly ruin last bit of edentity this game still have.
Alts are supostu be just that alts. Class you play when you want lul around. Its not supostu be your second, third ofr fifth main.
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Except I just skip it
If you wanted identity, you should of played Star Wars Galaxies.
WoW didnt have '‘identity’.
Its ease of access, and gameplay was what pulled it in the first 5 years
This hanst got anything to do with ‘alts’, and it has everything to do with how much bloated the game actually has grown into.
Alts are never ‘lul’ classes. They never been lul classes in wow. 
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