Well, my approach comes from familiarity with paradox and EA.
for example, paradox had this game Europa Universalis 4, where they launched a very low-effort new DLC every season, and it forcefully updated your game with a “free patch”, that broke it unless you bought the paid patch(DLC).
After skipping a couple of DLCs, you essentially could not play, or were playing at a large disadvantage.
Then they straight out introduced a sub for people, who don’t want to keep buying individual DLCs. Sub just gives full access to all dlcs, idea taken from the industry, as e.g. ESO did it earlier
EA acts in a more fair fashion. They launch Sims item packages and DLC a lot for a full game price essentially, but they are not forcing you to buy it. You can still keep playing without buying it.
WoW is of course first model. Only the actual expansion is meaningful, all the old expansions are purposely torched. Think how now you don’t even gain exp with doing garrison garden or how old wqs give you like 100 gold for completion or artifact weapons
So what they are doing, is they are increasing the rate of how often you have to “buy back” the game now. I think ideally they would love you to buy it every year or even every season - if they could.
But they can’t produce that much. So what they are selling you, is falling in quality.
In fact, most of what they are selling you is a grind
Look at midnight. Zones - copied from other expansions, except harandir. Housing - demo version of garrison. Story - kill some generic clouds, we already did that by killing elementals in cataclysm, and emotional clouds in pandaria
So what are you actually buying with midnight? An ability to grind new 10 levels. An ability to grind some new ilvls.
So do I want to pay them every year for making a new grind for me?
No. Look at raiders Republic. In that MMOsport game we pay every year yes, but for new sports. That’s legitimate new gameplay
What is the new gameplay I am buying with midnight? A new world quest to kill 10 chickens?
No thank you
So that’s my answer. I think, blizzard make is pay more often for less
What is your take on this?