We all have our stories - regardless if you play on Horde or Alliance. This is mine.
I’ve played WoW since the release of vanilla in Europe. PvP, in all forms, have always been my favorite aspect of the game. It started as BGs where I could sit for hours outside WSG, AB or AV and neglect everything else and just spam BGs for an unhealthy amount of hours at the time.
I’ve enjoyed the best and worst of what both alliance and Horde has to offer - especially in wPvP. I can easily say that Alliance tend to be much more toxic in the BG chat - but Horde tends to take the open world 1v1 much more often than an alliance would. Both factions usually zerg people when they have a number advantage (however my personal experience says alliance do so more often than Horde, more on this later).
During most of World of Warcraft, we had PvP realms for those willing to do PvP. I was 100% willing to deal with the good and bad sides of PvP servers and I highly favored them above all other servers (although I have spent time on PvE servers as well). I’ve gotten ganked, oneshot, camped and zerged - but I’ve also had the satisfaction of arriving just in time to help a fellow of the same faction, turning the tables of someone jumping me (or at times even dealing with 2 or 3 of the opposing faction jumping me), having heated almost old-school AV-like battles where there has been Horde and Alliance groups or raids pushing each other back and fourth, and finally - had the pleasure of helping people asking for help when they are getting ganked. I personally NEVER jump a lone person for no reason (although, I do not in any way blame people who do - “the name of the game” n all that) - my fun comes from getting back at those jumping on me or helping my fellow faction to deal with my opposing faction… Faction pride and all that. c: Hunting bounties is another one of my favorite things to do, since it was introduced.
During BFA we had a new way of PvPing. The realm restrictions were scrapped and “Warmode” as a concept was introduced. I was actually thrilled - I like this idea because it should make people who play mainly PvE but for whatever reason got stuck on a PvP server finally shut their traps about how much they hate class XXX or YYY or just PvP in general (although, I admit, nobody likes a sub rogue 
). I was devastated to see how it turned out when BFA launched - hordes of Horde (pun intended) zerging down alliance like no tomorrow - forcing all non-stealth alliance to basically turn their warmode off or waste loads of time being ganked or waiting the Horde players out. I felt furious - both at the Horde groups that felt it necessary to zerg down lone alliance players and at alliance players for not grouping up and putting those Horde players in their place. Fortunately, Blizzard actually intervened and introduced an “Enlistment” bonus that motivated more alliance to put on WM - or, if nothing else, rewarded the few alliance players that persisted through this bullying.
When Blizzard introduced the extra bonus for alliance, I thought it was seriously nothing but fair and a great step in the right direction. I wanted my wPvP more even - I wanted people who are okay with wPvP in general to be able to play without getting zerged and being at a constant disadvantage - because being in that position simply is not fun, for most players.
Slowly the scales evened out a little bit - but in my experience, Horde dominated the general wPvP thoughout most of BFA, with the exception of certain layers/shards of the Nazjatar PvP event and the weekly PvP areas. But in non-profitable wPvP - Horde went out in favor (in my experience, not statistically).
In Shadowlands though, the table’s didn’t just turn - but also crashed and burned (rhyme not intended).
I play on Kazzak, a supreme Horde dominated server - I have had WM active since the day it was introduced. I am willing to deal with ganks, I am willing to deal with occasional zergs, I am willing to deal with most things. But never did I imagine to deal with being ganked and CAMPED in cities, at flight paths, during WQs, outside the Seat of the Primus, during my covenant quest lines, at summoning stones and, let’s not forget, the legendary cave camping outside Ven’ari.
All this, while alliance maintain a unique weekly quest to kill Horde players and their Enlistment-bonus advantage. Using warmode as a Horde player is simply not worth it, even one bit, anymore. You lose out on so much more than those 10% while avoiding being zerged down - and it is really saddening to see how Blizzard not just rewards, but ENCOURAGES, alliance to play this way. By this time in BFA, Blizzard had already taken counter-measurements in order to even out the unfair advantage that Horde had - but now they don’t seem interested in doing anything at all (except for adding that shrouded-buff in Ven’aris cave that does not apply for pets…).
So what would my suggestions be to make this more enjoyable and fair for everyone?
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Bring back mega stronk city guards - ganking in cities should never be okay. Especially not in the middle of it so that players risk dying when exiting the flight path. I was absolutely baffled and disgusted by how weak the city guards of BFA were, and I absolutely hate the fact that Blizzard chose to keep this as a norm. I really do not see any form of reasoning behind it - the guards are already weak af even with the first tier gear being available. And NO, I do not want to see the return of the Mechagon guards that deal no damage but have massive amounts of health… My pick would be the Ashran capital guards at the bridge (or old-school Booty Bay / Gadgetzan / Everlook / Ratchet guards - WITH the legendary nets).
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Make the Enlisted buff (WM buff) flexible and layer/shard unique - reward the current odds that the individual player is facing - not the overall ones. No matter if you’re Horde or Alliance, seeing huge zergs of bullies getting 3x the rewards you do is just not fair - by ANY measurement. My take would be the old Ashran buff, although I can already imagine the horrors of stat buffed druids and rogues sneaking around - but I rather deal with that, than this.
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Alternative: have a max alliance / horde cap on each shard - instead of the previous suggestion, you could simply add a cap for both alliance and horde players (instead of just having a total player cap). This would prevent stuff like what happened during the Naz’jatar battle, where whoever gets a full raid first wins.
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Allow both factions to receive the weekly quest for opposing faction kills - while this quest would be impossible to balance based on shard/layer balance (see suggestion 1), it is simply unfair that one faction - even when at an advantage - keeps their percs for being at an earlier disadvantage.
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Note to the Battleground Enlisted buff - seeing as BGs are not layer unique, I personally have no problem letting Alliance keep their entire buff for all instanced PvP content. Removing it would just result in even less alliance playing, so I see no reason to remove it. But you could make it into a similar thing to “call to arms”-buff. If there are too few alliance playing, put a “Call-To-Arms” buff on instanced PvP content - if this buff turns out to be active 24/7, then so be it. Another thing that could be discussed within this particular topic is whenever you’d want this Call-To-Arms to be available for Horde mercs as well - I personally would approve of this since it would mean a more balanced queue time and probably work towards evening out the imbalance between the Horde and Alliance BG win-rates… But I understand those who would oppose this suggestion since Horde already gain the benefit of lessened queue time when using the merc-system.