Title. I know people have been talking for 20 years now about how most people do not give a single damn about the story… but that’s been proven wrong many times again and again.
Sure, there are people who just wanna do high keys or mythic raids and are there to spam dungeons, but those are like what… maybe 1% of players? Looking at Dragonflight, there wasn’t really a lot to do besides spam dungeons in mythic +, so those people were happy (kinda, because I saw a lot of them complaining how mythic+ itself sucked this expansion, and that raids were just meh compared to previous expansion which I do agree with, but we’re getting off topic here).
However, Dragonflight was by far the least played and least popular expansion thus far… why? What went wrong? Well, more or less everything, but we’ll get to it later.
Some 99% of people don’t do high end keys or raiding beyond normal, and what are they here for? For other things the game was supposed to provide, and Dragonflight provided almost none of that. There was almost nothing for those 99% of players to do. Open world content became irrelevant after 2 weeks of a new patch, heroic dungeons were boring with no mechanics at all and hardly any rewards, raids themselves were meh…
But what was the worst thing about the last two expansions by far, again, two least popular expansions by far? Yes the story. The story in Shadowlands was ridiculous, sure there was lots of it, but it was ridiculous, breaking and rewriting anything that happened in the last 18 years and making a meme of itself. Good thing is Blizzard seems to have acknowledged it with a post something like “yeah, we messed up, the story sucked.” Then came Dragonfligt with pretty much no story at all (could be summed up in like two sentences), and it was still the same quality as Shadowlands.
And when you think about it… what was wrong with Shadowlands besides the story? Well, the answer is nothing really. The art and zones were amazing, stunning. Open world content was fun and rewarding. Raids and dungeons were really good and fun… than came Dragonflight and took turn for the worst with it all…
Of course those 1% of players were especially unhappy with Shadowlands because they had no time for high end keys and mythic raiding for all the chores they had to do to get there… but those other 99% were still leaving. Why? Competition, game being old, all that? Sure, but obviously the main problem was the story itself. The story was ridiculous and boring and failed to hook them.
If the story was good, even if everything else wasn’t, they’d still be hooked and stayed. Proof, previous bad expansions.
The main problem with the story in both Shadowlands and Dragonflight was the way it was thought out, imo. When writing a story of an expansion, you have to be writing for an expansion as a whole, not patch by patch… compare Legion and Dragonflight for example. In Legion it was obviously all well thought out from the moment we landed on the Broken Isles, to the big conclusion in Antorus… while in Dragonflight we had lots of “now what” moments. Raszageth released the other Incarnates? Great, now what? We have no idea of what to do with them. Fyrakk got dark lava? Great, now what are we gonna do with Vyranoth? Sure, let her go to Alexstrasza and be all like “I’m on your side now” for hardly any real reason.
There are a few other things I’d talk about, but this already unintendedly turned into a wall of text.