OPEN LETTER TO SENIOR DEVELOPMENT TEAM AND CREATIVE DIRECTION OF BLIZZARDS WARCRAFT FRANCHISE
Intro
Well loved franchise is in danger of losing many of its fans. And not because of gameplay, but because of story. And because of what seems a failure to understand what really matters and excites people with a story and world development in a world building media project that has a continuous evolving story like an MMO does. [It offers something books/films can’t, a story with no end, like real life, where things keep developing, evolving and experiencing, but unlike real life, one where people get excited and inspired by things improving overall for their world, races and classes and characters (each of which are very important).]
Details
Perhaps the current blizzard writers don’t really understand what balancing means… they are great at creating extravagant and dramatic tragedy to show case, but very poor at doing the opposite, or not desiring too.
As if they have some sadistic nature that only values tearing down and great harm, and just can’t understand the value and importance for the counter.
if you destroy a persons home and civilisation, surviving (often in wow been shown as wandering or existing in a destroyed state for years), or killing the person responsible alone is not compensation enough for media audiences who have enough tragedy, stagnation or no fairy tale ending in real life to want to put up with the same in-game). They may get their revenge, but compensation is getting them better, with a better land, leading them to a better state, or more improved than they original were, something better even more exciting than what they lost in a fantastic story arc that brought the lows.
Hear Me Out
For a video game, you may say the point is to create tragedy to give the players a reason to go fight something - i get that, but equally important is to show that fighting results in amazing things in the story the players witness happen and feel they contributed and can now see a better conclusion.
Gear rewards and loot is simply not enough - it is ultimately shallow (becomes less meaningful with time) and serves for personal character development, but personal character development is not the only thing that matters to the player when the game weaves a story that wants them to engage with the environs and denizens of its world. that wants to immerse them in and give them an integrated experience. Entices them with stories and races they FULL well know the players love, as well as characters, only to just ditch them and use them as canon fodder.
After a certain point in time, just developing major characters and only showing them pull through or get more powerful or the player character IS NOT ENOUGH. this is a community building game, the lore races are effectively the in-game community, the player has long since been set to be part of that fictional community which is the one he /she operates in.
If their favourite community is constantly destroyed and whipped and all the things they like and they find cool about it are just hacked up , taken away, never a moment taken to actually give it all back or give better than they lost - it ends up feeling hollow and disappointment - like you are making a statement, - sacrifice doesn’t matter, doing the right thing doesn’t matter, justice doesn’t matter, and at the end of it, all the death and pain will result in nothing but a more banal and pointless existence. -
if that is the attitude of the writer - then get him the F*** and bring people that have hope, and passion to tell more than tragedy, that understand lows need to end in highs, that races and people that your players are invested in need to get better not worse.
Like what genius thinks its enough for the player only to get more powerful while the race he loved is torn to shreds and just gets the worse end of the stick constantly time and again - all the cool things of it originally - either removed, retconned or reduced to something far less appealing - rather than the opposite. Who’d like that. NOBODY… how on earth would you think it is inspiring or uplifting and get people excited about your story - it isn’t. Then if you front load the benefits of their losses to a race they don’t particularly like, or hate or dont’ care about - you rub salt in the wound.
The Bottom Line
EVERY RACE needs to get improvements and get better. Each according to his own story and his own setting. These adventures and victories, sacrifices and tragedies need to result in good things happening - equally when a race misbehaves and/or its leader it needs to be punished and suffer - but a story that allows it to be redeemed or gain back its owner in a great way needs to be told. But it’s just crap to sit down and take a good race, make them constantly suffer and lose or sacrifice and never see them get better, never see them recover, and have the best of them locked in the past.
Examples
Please sit back and look at the span of your lore for the players’ in lore communities which are there races first, then their faction.
Notice people care more about their race first than their faction. A unified empire isn’t interesting when your own community (i.e. race) is constantly getting the shaft or portrayed as evil bad guy.
e.g. Forsaken - constnatly being the bad guy isn’t fun at all without hope of coming around or achieving something great. Evil deeds need to be rewarded with calamity but at the same time, hope for something better needs to happen in an exciting tug of war
Night elf - being good and sacrificing, losign stuff shoudl not be rewarded with more of the same. If a race has something amazing and incredible about it to start with and loses it tragically, the most exciting thing is writing a story that gets them restored to an even better state than they originally were in the lore. Not tear them further apart.
Orc: Having a good story of falling to corruption then coming out of it so heroically only to have wow portray them as losing it again and then just staying lost as something they were supposed to have come out of, is not fun at all.
Humans: While very popular, are not the only thing people want to see making all the key decisions and having hte key roles in everything - they are not the only played or loved race by the fans, but over using them, without actually really improving them just gets annoying - and others ask, whabt about my community/ They will actualy start hating hte humans instead of loving them.
Gnomes - ignoring people for so long isn’t good. 15 years of wow and Mechagon is the first instance/raid zone actually after them, when goblins, later introduced have had twice the volume.
Troll : Yes, Zuldazar finaly came, 16 years later, but did it have to take so long, and what about the original playable trolls? Vol’jin was basically the race, he’s gone, what impact does this fnatastic expose on troll lore have them - killing of a King they just met and loved?
The list goes on… the blood elves seemed to be the only race that in wow actually had something really positive come out of a tragedy, and that was because you did a patch 2.4 - the sunwell was restored, and Quel’thalas recovered. That felt amazing - why are the blood elves the only race to experience this? The draenei just saw their world die and a conclusion to their tragedy, where is the up beat for this? The night elves have been robbed of utopic state in their pre-sundering state that defined them, yet despite having their greatest enemy defeated, their problems with their intrinsic arcane affinity solved and cured - they show no signs of recovering or achieving more than they once originally were …do you know how exciting it would be to build them up to a state that superceded their original lore (not territory wise - neither the Zandalari or Kaldorei empire would ever return - but it doesn’t mean both troll and night elf cannot get the best of both their former and current eras happen on a much smaller scale like in Zuldazar and the Broken Isle that has their story end up with them in a superior condition/power to what they were, but on a more reasonable scale that allows others to also flourish in their own way.
If so much time is spent on tearing people down, why can you not have the blood elf treatment for everyone?
The Fans are Noticing The Decline
And many are wondering whether its worth their investment and love, and many concluding it isn’t and leaving (love may not be money, but people care about their hearts more than anything else, pull to their heart strings, they will spend money, take them for granted rubbishing what you drew them to care about, that love will turn to hate and they will not only leave, but put others off loving you by pointing out all your flaws.
Players care about lore, about consistency, about their races. Orcs and night elves wanted to see much more involvement in finishing off the legion consistent with their lore. If you write draenei and night elves to be great friends, why fail to show them working together afterwards especially against a shared enemy like the legion - that is inconsistent, if Azshara is the main focus of a patch, and her story involves Tyrande, Farondis and the night elven people in a key and core way, why aren’t they there? it’s like leaving the humans out of Arthas.
We all love new characters and new things, but if you keep discarding the stuff you wrote before, especially stuff that was loved and don’t properly tie it in, then no one will care about the new characters and things because they know they’ll be meaningless down the line - not to mention you’d be failing at some awesome and interesting development that definitely satisfies existing fans, but will also draw new fans to go and catch up and read the original stories - which means they will buy more of your books, more of your old games - but if they read that stuff and find that all of it ended up in retcon or just ignored, they’d figure out it’s all trash and lose interest and respect.
You are shooting yourself in the foot and you need to show the fans you really care about your lore by making the time and the space to properly show continuing threads and involving races and specs.