What is up with the Blizzard design team and Transmogs?

Why is it that transmog options on armour and weapons are so limited?
I take Valeera Sanguinar NPC as an example. Why can female players not have transmog sets like that or similar? It just seems to me that transmog in WOW is VERY outdated and limited. There are a few good options for some classes but I can’t find a single transmog set for hunters that I actually like!? And why is it so hard to find matching colours. I wish Blizz could copy FFXIV and introduce dyeing where you can pick almost any colour for your whole set.
On male casters, I am not a big fan on robes and use trousers but there are very few options that goes with that.

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