Why do people Undercut on the AH?

So there I am, enjoying myself camping the AH. Just cancelling and relisting as others post their items for sale and BOOM, someone (who isn’t a recognisable Goblin name) undercuts a Consumable by 50g…

Why would you do that? You’re losing out on 50g per item when it sells and you can sell stacks of this stuff at a time.

Im going to cancel and relist anyway, just wait until I’m gone.

Why do you undercut? There is no need to do so, as the most recently listed will always sell first.

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Cos most people dont watch the prices, just right click and pushing the list button, and the one buy the fool mats for ezmoney, just to resell for more gold.

Many ah trolls on my server too.

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this stuff isn’t matts, it’s consumables.

The problem is, if it was a fast moving consumable, I would leave it until it sold out, but another AH Camper is just going to relist over it, and the new low price is going to hang around.

One players foolishness is costing everyone.

Undercutting should be a bannable offence tbh.

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This topic comes around almost weekly and has been done to death.

Youve clearly heard of the search engine you should be using.

And undercutting bannable, you’re having a laugh? If you had half a brain you’d have bought it and relisted and profited. Clearly the correct course of action here is to run to the forums and cry.

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Not everyone is an AH goblin. Maybe they just wanted a quick profit. If you’re so confident about the price then buy and relist like people said.

Some people want to sell it ASAP and don’t care for a little loss.

This is a most intriguing concept.

Can’t stand relisting my auctions more than once a day and I can’t imagine doing it all day long.

Because they somehow believe that they’ll sell faster, despite it not really being the case unless they undercut so badly that someone will buy and relist it for a quick profit.

That’s completely illogical but hey, at least I can get some cheap mats to flip.

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I RP as a bad trader, I take a bath on everything I sell on the AH.

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The AH is already seller favored enough. Listing prices are dirt cheap, and whenever I suggest raising it all the goblins come crying against it.

Undercutting favors the buyer, so I’m gonna UNO reverse on that one and kindly ask you to not suggest such horrible ideas.

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so youre camping the AH and relisting your items as soon as someone else posts over your item and you think youre better than someone who undercuts your pricing to get a quick sale.
In fact id say youre worse, as youre doing it constantly and seem to think youre not a nastier version of them.
Hopefully youll get undercut constantly on everything you post on AH until you cant make a profit from any of your leeching.

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because sometimes they won’t be undercut if they drop the price significantly. I know it’s hard to believe but some people don’t care about maximizing their profit and just wanna sell the damn item

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AH IS a bot infested mess i need to be gm 1hrxserver number to fix it

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Cuz my time is more valuable than 50 gold

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I always undercut unless it’s something that sells really fast. Usually a 5-20% cut every time. Can’t be bothered relisting the same item over and over for weeks.

You can sometimes also earn more gold by undercutting. For example in BFA there was some contract-thing that cost almost nothing to make, and people had been selling them for 20k. I also tried listing some for 20k and sold -nothing- for hours. Then I started selling them for 15k, and continued undercutting until they 2 days later were 300 gold. A couple of the other sellers sent me angry messages, but I earned over a million gold from doing that. :stuck_out_tongue:

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Thanks, the first real answer :slight_smile:

But I guess that was fairly situational. Those contracts selling for 20k must have been either at the start of the expansion or start of a patch. They were usually locked behind rep, so to begin with only a few would have access to making them, and as a desirable consumable, to get ahead by having them early would have been valuable to many players. Well done for capitalising on it whilst you could,m. But they were never going to stay at 20k.

But honestly, putting undercutting another player doesn’t make your item sell any quicker. Someone is going to relist over you, whether it’s a camper or random, you’re just missing out on your potential earnings.

Thank you. Well what do you do to enjoy your game? PVP, Raid, M+, Collect Mounts or Pets?… whatever it is, you’re building your score. My score at the moment is my total gold. I like watching it go up everyday. It’s no different to PVP or M+ scores.

One of the ways of making the Gold score go up is to work on AH. The time you invest into it, the more you get out of it… kind of like Pet Collecting, or PVP. Maybe think of it like running a shop or a market stall, you’ve got to be there and open to sell anything.

Does that make me a bad person for playing the game the way I enjoy it?

I did check it and in the first few results didn’t find the answer I am looking for.

I would like to know the logic behind undercutting on the AH.

You say that, but that is also risky business. I’ve done it in the past and before I have even had the chance to relist the item, the seller has already listed another stack of the item. I ended up just crashing the market on the item and after a week the seller had gone and the market had reset.

But also, you have weigh up whether it’s worth buying for the extra profit, or just meeting them. Prices go up and down all the time. If a price is dropping, I just hold a smaller stock or just stop making it all together. Prices will never stay at a loss.

And thank you. I haven’t run to the forum to cry about it. I am trying to get a better grasp of how people play Auction house. It’s a game in itself.

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You’ve since edited your original thread but you stated that “people that undercut should be banned”

Thats crying.

Actually it was your first reply that said that… my bad

Anyway, people use the AH for different reasons. Occasionally I dump excess stuff there, I undercut heavily because i cba to keep going to the AH, once a month is about my limit.

Theres other valid reasons to undercut, to buy all the people that matched the new low price to snap up their stuff as a bargain. Bottom line is, people can do what the hell they want. What separates the good goblins from the mediocre ones is how they react and capitalise on curve balls.

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I guess I’m just playing off when other players that call for cancel and relisters to be reprimanded…. Or call them AH bots (which I still believe exist).

The AH is not designed around cheapest sells first anymore and the User Interface itself tries to discourage you from undercutting before you post.

But thanks for your response. It’s easy to spot when people are just emptying their bags, as it’s usually only a few items (I trade in Consumables mostly), and like yourself I’ll just empty my bags of and Crafting matts that I’m not using for something else. But even then, you kind of learn where the reasonable selling point is, and not necessarily the highest or lowest.

Because it makes me angry when I see a clown relisting it.

I accidently bought a transmog item for 160k 2 months ago, I’m still trying to sell it and I listed it for 30k an hour ago. Until I sell it I will drop price of that item as much as possible. I don’t care about the gold anymore, it is not about money it is about sending a message to AH clowns.

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There’s a very simple reason I undercut: I want to sell stuff fast. I rarely care about how much it sells for, as long as it sells for more than AH cut + vendor price. I don’t care about optimizing my AH sales for maximum profit, I optimize for fast sells, and the best way for that is low prices.

If some AH goblin comes around and buys all my cheap stuff, I won. If he relists them for twice the profit, I don’t care, I got mine - if he has more, good for him. The time and effort I’d have to invest into selling for maximum profit isn’t worth it for me. So I opt to sell fast. If something comes back from the AH, I vendor it (apart from a few very rare cases), because relisting ain’t worth the effort.

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it really, really depends on what you’re selling; I like to suffer apparently, so I sell a lot of useless cheap low ilvl BoEs, and i tend to price them according to the ilvl; 30ilvl, 30g. 40 ilvl, 40g. Etcetera, until you reach more current content stuff of course. This lets brand new players or people without heirlooms stand a chance of buying it as they level, because you dont get much gold until sort of lvl 40, usually. And even less so for baby wow players.
I also sell a lot of boe tmogs from old raids. If you go on the AH people can be selling stuff from molten core for 20k, that just will not sell, but whack it up for 1-2k and it might.

This is the much lower quality/value stuff of course, but just another pov if you hadn’t had it yet.

As for getting upset at undercutting… It’s already been said, but you’re doing the same thing, just without the price difference. They were a bit nasty about it, but they’re right; asking why is fine, but complaining about someone doing almost exactly what you’re doing is kind of contradictory. If you’re playing the game the way you enjoy it, so are people who undercut, yet to you that should be a bannable offence. See the issue?

As someone else said, if it’s a drastic price difference, there’s a chance itll sell almost immediately, or that people won’t want to undercut you any further. It’s not a guarantee, but it does happen.

Auctions in any game are a pain, there’s no way to really organise them, so if you enjoy “camping the auction house”, you really just have to suck it up when people undercut, just like how people will have to suck it up when you relist over them.