Eh. Ideally the things for the game are available through the game – not from pizza.
Pure advertisement and marketing? Cool, but that’s not what this is.
This is one of those deals that Blizzard have done a few of recently. KFC, Amazon, Pizza Hut. It’s all the same. We’re the commodity – us, the players – that Blizzard offers the other company in return for money and/or advertisement. And Blizzard can “sell us” through some promotional item that all but guarantees new customers for KFC, Amazon, or now Pizza Hut.
Like I said, that’s not consumer friendly and it’s not desirable.
That being said, I think all the advertisement and marketing in China is handled by NetEase. They operate WoW in China after all, and I assume that extends to this as well.
No thanks.
I really don’t want to be lured with shiny “gifts” to buy things I don’t want anymore than I already am.
The world got enough hyperconsumerism as it is.
I really wish companies stopped doing this.
Because all of these promotions are nothing more than moneygrabs and in 90% of the cases:
Extremely poorly organised
Artificial scarcety
promotes FOMO with unhealthy stuff
Not available to like 80% of the player base.
FFXIV did the same this month with a bubble-tea company.
Who has a presence in a select few countries in Europe.
And even in those countries, not all stores participate.
So no, please stop with this kind of crap and organise actual, proper ingame events for your players.
For me these sort of things work out as getting two things together that that are worse than versions I can buy separately, despite costing more money.
I can walk to the shop near my house and buy a za for a fiver then go home and spend £17 on a transmog from the store.
I dont like any promo’s outside of Blizzards games. Ill play a match of Hearthstone, reach level 10 in Diablo or win a game in Overwatch, if thats what it takes to get some limited time goodies, but im not buying any pizza or burgers or amazon prime subs, no thank you. The only outside promo’s i would concider would be charity or small local business, not billion dollar companies and chain restaurants.