Wow-europe.com redirects to us website, why not to en-gb?

[Grelier-sporeggar (Grelier)]

My old reply from 2020 seems to be still accurate.

US website as a default for Europe?!

For whatever reason Blizzard tries to guess location of the user based on the browser’s language preferences (while many other sites try to guess users preferred language by their location). If you set en-gb (british english) as your preferred language in your browser it should direct automatically to en-gb site. In Firefox this is done by opening Options -> Browse down until Language, click “Choose” button next to “Choose your preferred language for displaying pages” and move en-gb to top. Ad…

I tested the behaviour just now:

1. Firefox set to prefer generic “en” as the language. Redirects to US site.
2. Firefox set to prefer “en-gb”. Redirects to en-gb site.
3. No language preference. Redirects to en-gb.