WoW token equality?

So, i did a bit of research. I was curious to know if there is a cost difference between playing on a EU server and a chinese server or other region. So i found the following:
The price of one token (converted in US dollars at today’s exchange rate to make it easier to understand) per region:

  • US : 20$
  • Australia : 16,03$
  • European Union (€) : 21,95$
  • United Kingdom: 21,24$
  • China: 10,72$
  • South Korea: 17,96$
  • Taiwan: 16,72$

So as you can see, there is a price difference. And a quite big one. The region with the highest disadvantage is EU+ UK (in these regions, the token is the most expensive). Ok, let’s say that i understand the difference between UK and China. Obviously UK has a better currency and ecomony and the average wage in UK is much higher than in China, so it makes sense that the token is cheaper in China to “balance” the economical difference between these two countries…but what i don’t understand is the Eurozone:
There are countries in Eurozone (aka European Union) that have less average wage than China (which is around 600-800$), but they still need to pay the same amount of money like a german or french. Countries like Romania, Bulgaria, Lithuania, Latvia, etc, where a monthly wage is around 400-500$ average, need to pay the same amount of money for a token like Germany or UK, where a monthly wage is 4x times higher. If Blizzard decided to make this “let’s help poor countries” with China, why didn’t they do it with the east-european countries?
What i mean is that the buying power is very unequal in the Eurozone, yet everyone pays the same amount.
So to bringing “country economy” as a reason for these differences would be failure.

Now let’s talk about the in-game economy between regions. First let’s talk about the token value in gold for each region:

  • U.S + Australia : 1 token = 110k gold
  • EU + UK : 1 token = 170k gold
  • China: 1 token = 285k gold
  • South Korea: 1 token = 182k gold
  • Taiwan: 1 token = 200k gold

So taking in consideration the “rule” that states : the more token buyers are, the lower the gold value it has, that means the US+ Australia and EU regions are the biggest spenders in this game and China is the country with the least “spenders” in the game.
This “theory” directly contradicts the “rumours” about China and the facts that all gaming companies try to enter the chinese gaming market because China has the biggest “spender playerbase” in the world. And not to mention that Blizzard literally changed the entire game (World of Warcraft) and their other games to fit the chinese “market” (skins, zones, names, etc). And they would not do that if they knew that there is no potential to make more money than in other regions. Blizz was so willing to please China, that they chosen even to defy the principles of democracy, just to satisfy them (Hearthstone event). And not to mention other game companies that try to do everything, just to enter chinese market.
And now we have this paradox: China, a country with a average wage 3x smaller than average wage in countries like UK or Germany, logically should have a smaller “buying power” , yet everyone wants to join the chinese gaming market. There are two reasons for that:

  1. The population number (1,3 bil, which is more than all other WoW regions combined)
  2. Their social system and chinese players “gaming behaviour”: is known that the male/female ratio in China is very “unequal” and that there are more males than females and that a percentage of males (but also females) who fail “to create” a family, they seek “refugee” in games. Therefor, there is a high number of chinese players that revolves their entire existence in games, spending entire wages in games, etc. Unlike european society who is more “tempered”, that doesn’t spend like crazy in games. (!!! This is a generalisation!!!)
    Now, going back to Draenor expansion, the time when the token was released, the average price of the token, on it’s release and following starting months, was around 380-400k gold. So 400k gold let’s say it was the starting price. Looking at the “ALL TIME” history of the token, China was the only region who kept the token price “balanced and stable” during the last 5 years since the token release. What i mean with that is that China, was the only region who didn’t had a dramatically and long lasting decrease of the value of the token in gold.
    Historically, China region kept the value of the token balanced at a roughly 300k gold in the last 5 years (that’s around 30% drop), while other regions, especially US and EU, had a drop of gold value by more than 60-70%. For example,since july-august 2018, in EU region the token price dropped from 350k to 190k and since then it stayed stable (at a average of 175-200k gold at most) , at the same price for almost 2 years, without any dramatically increase, while in China the value stayed pretty stable at a average value of 250-300k gold.

Now going back to the game economy, i wanted to know what is the value of items and goods in other regions. So obviously, the best way to compare is by checking the pet and mounts market. I checked the AH prices of different pets and mounts from all regions, focusing primary on China to compare it with my region (EU) and i discovered that basically there is almost no difference:
EU prices (all realms):
-Gusting Grimoire pet average price is around 90-100k
-Tuskar Kite pet average price is around 120-140k gold
-X-51 Nether Rocket mount average price is 5,2-5,5 mil gold
-Wooly White Rhino mount average price is 1,6-1,7 mil gold

China prices (all realms):
-Gusting Grimoire pet average price is around 100-110k gold
-Tuskar Kite pet average price is around 130-160k gold
-X-51 Nether Rocket mount average price is 5,4-5,7 mil gold
-Wooly White Rhino mount average price is around 1,6-1,8 mil gold

So as you can see the prices differences are very small. Taking in consideration this comparison (the one above) , is easy to deduct that other prices are similar (boosts, BOE gear, mats,etc). So basically there are very small gold prices differences between these two regions (China and EU), yet the token gold value is double than EU and the money value is halved than EU.

Another thing that i don’t get it is the AH system:
When you put something in sale in AH and you are online, you receive a system message that says: “a buyer for your x auction has been found” . So if you put multiple items on sale in AH, each time a buyer is found, you get the message. All okay so far.
In the past i bought the weekly allowance of tokens (10 tokens/week) and put them all on sale in the same time. Usually it takes around 2-3h to find a buyer and here the strange part begins: you get the sale system message for all 10 tokens at once. **So what’s the probability to sell 10 tokens in the same exact moment? What is the probability that 10 random players decide to buy my tokens in the same exact time? **
And this didn’t happened once, it happens every time i put tokens on sale in AH. Usually i sell weekly between 4 and 10 tokens, depending my money “status”.
When i was selling other things in AH (pets,mats,gear,etc), i never got simultaneous messages from AH for all items sold. Always i was receiving for example a message now for x pet, after 15 min another message for x mats and so on. Never i received simultaneous messages for all in-game items on sale in AH, except tokens. So, either the game sends me those messages (all 10 messages, even if the sale was done in different times) after the last token is sold or the AH system is altered on purpose and after a certain amount of time the game buys the tokens from you and adds gold from the system.

So, to end it i want to clarify that this post is just a “curiosity” post. Unlike the last one i did regarding this topic, where my “expression of opinions” was wrong, now i just want a logical answer to my following questions:

  1. Do you think it’s fair the money price difference depending the region you play, taking in consideration that the gold prices for almost everything (mounts, pets,boosts, items,mats,etc) is almost equal in both regions? (!!! When answering take in consideration also the Eurozone example from above!!!)
    To understand better my question, lets give as example the AH dinosaur mount:
    On both realms (EU and China) the mount cost the same amount, 5 mil gold.
    If you are a EU player and you want to buy the mount with tokens, you need to buy 30 tokens to gather 5 mill gold. 30 tokens at EU price = 660$ (today € to $ conversion)… If you are a chinese player, you need to buy 18 tokens. 18 tokens = 192$.

  2. How is possible that 250 million west-european people (because we don’t count players from countries like Romania,Bulgaria,Poland,East-Europe, Balkans, due to the fact that their buying power is very low compared with west) can buy almost the double amount of tokens than a country with 1,3 bill population and a high focus on “gaming” and “gaming-spending”? Does it make sense?
    The logic is simple: if on EU the token is 170k and in China the token is 300k, following the “rule” that says : the more token buyers are, the lower the value in gold it has…that means the europeans buy almost double amount of tokens per region than the chinese players.

  3. Can someone explain why, if you have tokens on sale, every time you sell them all simultaneously? How do you think that system works?

  4. How is possible on China region, the in-game gold prices to be almost equal with EU prices, yet the token real money price is halved and the gold value of the token is almost double?
    Basically the in-game prices are dictated by the token “influx”. The more influx of tokens in game is, the more higher the in-game gold prices go. That’s why now for example a HC boost cost 400k gold, but back in Draenor a HC boost was valued at 100-120k gold, while the token had the same price. So, it makes sense to deduct that too many players buy tokens, therefor the in-game prices in gold go higher.

  5. How come the token price isn’t equal in rich regions?
    Australia, US, EU and South Korea are very strong economical countries. Basically all these countries are almost equal. Even more, for example South Korea has a higher average salary than US or EU (it’s around 2500 dollars, compared with US and EU which have around 2000 dollars).
    I understand the “China” difference, but i can’t understand the rich countries difference.

At the end i want to say that this is not a ranting, complaining or whining post. I have a few suspicions, where i suspect that the “token topic” is altered by Blizzard in certain ways and i want to see if my logic (the things written above) are right or wrong:

  1. I suspect there is a clear evidence that Blizzard favours China over all other regions. That’s obvious and proven countless times, especially in the last years.
  2. I suspect that the system (game) buys the majority of tokens instead of real players and also the system sells tokens to real players. I also suspect that the price of the token is “altered” intentionally by the system.
    If i would be Blizzard, i would think like this: EU are rich and easy to milk. China ar many, but not easy to milk. How to deal with it? Let’s lower the gold value of the token in EU so that EU spends more money and milk them as much possible and raise the value in gold in China, to please them. And, boom, 2 rabbits with one shot.
  3. It bothers me that there is no “openness” regarding token trade. When you buy something in AH, you can see the name of the vendor. But when we talk about tokens, you see nothing. All the information is hidden. WHY? Why can’t i see from which player i buy the token? So they bothered to create a complex auction house system, where you have 100 pages of one type of mats and you can see who is the vendor for each one, but they didn’t added the same feature to the token AH system? Huh?

Usually, most of the games have a fixed price for their “cash-shop” items. A game chooses a currency (usually US dollar) and all items sold by that game have a fixed price in dollar, no matter the region and country you play. So for example let’s say that in US a mount cost 20$, if i play from UK and i pay in british pounds, i will pay that day conversion rate of pound to dollar, that would mean i would pay around 16-17 british pounds. Yet, Blizz decided to ask different prices depending the region you play.
I can’t deny that this “inequality” doesn’t bother me a little. But it doesn’t bother on a level where i would say that i quit the game or start crying. In the end, we all play the same game and have the same gold cost, no matter the region we play. I would understand if for example the dino mount would cost 8 mil gold on China server and 5 mil on EU server. This way there would be a proof that Blizzard is trying to do something to balance this issue. But i don’t think it’s fair for me to pay almost 700$ and another guy to pay 200 dollars, just because he plays from China. We can’t compare the necessity of daily needs (like food and bills) with the necessity of having a mount in game. Okay, i understand that in China a bread is 3x cheaper than in Germany,that makes sense, but i can’t understand a “pleasure” to be treated the same. In a way, WoW is a personal “pleasure” . Others have drugs or alcohool. But all of them are not vital to our existence.

In the end, i know that my post can’t change nothing. I don’t want the token money price to go lower just to favour me. I don’t want a gold value increase of the token just for me. The only thing i would wish, but it won’t be possible and not gonna happen, is that all players to be treated equally. If other games apply the “currency equality” tactic, Blizzard should do the same. Even if it won’t happen, i will still buy tokens and go on with my life. So it’s no drama. I know things can’t be as i wish, so the only option is to accept them.
But at least i want to know if what i have written above is wrong or not. If my logic is reasonable or i missed something and that’s why i am wrong. I am curious if my ideas and ideology regarding this topic is wrong or not.
So, therefor i ask you, please, to answer as much logically and reasonable possible to my questions above or “counter” what i have written above with reasonable arguments. Don’t reply with : “because of idiots like you the token value in gold is low” or “people like you ruin the game” or “i didn’t read it all, it’s too long text,but here is my dumb opinion”…etc. Let’s try to have a civilised and normal conversation where each one of us brings his opinions and ideas properly.
The token is part of the game and offers to players like me (limited time to play) a chance to “catch-up” with other players. Yes, it’s true that it is a bit “p2w” , but regarding this topic don’t blame me. Argue with Blizzard. I just take advantage of it because it is available and because i can. And anyone like me, would do the same. So things like “you destroy the game…bla bla” would be pointless. It will only prove your limited mentality and mediocrity.
Thank you in advance for your good replies.
Have a nice day.

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Don’t buy a token if you don’t think the price is reasonable. Seems simple enough, no?

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Sorry my friend, but this is just how capitalism works. You’re asking Blizzard to take a hit on profit so that a luxury item can be cheaper. That’s like asking Mercedes to drop the price of their cars by 25% so you can afford to buy one. WoW is an expensive game to play, there are many cheaper ways to spend your gaming time and have fun. If we were talking capping energy prices, I’d be right behind you… but WoW is not a necessary purchase in any way.

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I’m not asking, i am just “talking” this topic. As i said above, i will still continue to buy tokens and it’s no drama for me. What i wanted is to understand the system and to get a confirmation if my ideas/opinions and suspicions regarding this topic are wrong or not.
I don’t want to be rude, but are you sure you read the entire post? It seems you didn’t understood my questions.

I don’t think Mercedes is selling the same car in China at a half price than in EU. You agree with me?

1- Prices are not fair yea.

2- Blizzard probably manipulates token prices for their own benefit and more profit yup.

3- You are not taking advantage of token by buying, Blizzard is taking advantage of your incompetence… It is okay for me people can keep spending money for the sake of ridicilous things like AH mount :smiley: I won’t spend unnecessary money on this game or any game until I get as rich as Donald Trump.

I still don’t have transmog mount because I know it would cost me a lot more transmog gold if I bought it.

I won’t buy AH mount because it would take away my reason to visit Stormwind City.

This company is not a charity company, their hands will always try to reach your pocket as frequently as possible via game systems that they will create. You will either turn into a money spender real life NPC or deny becoming a slave with some money to spend on a game, there are 2 ways, make your choice.

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Actually it’s not incompetence, it’s weakness. But let’s agree that both words are somehow similar. Thank you for your “rough” honesty. This is rare thing these days. Yeah, i agree…i could spend my money on other things that are more useful than a game…but hey…as i said: if i can, why not? Right?
Btw…you need to answer questions nr 3, 4 and 5. You where taken by the “wave” and forgot about them. xD

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I don’t remotely have all the answers, but a few things do kinda strike me as questions with a false premise (Though it’s possible i may have just misunderstood).

For one thing, this would effectively not be allowed by EU regulations. If Blizzard were to introduce a Romanian-subscription (that was more affordable), they’re obligated to make this available to the (on average) richer EU nations such as Germany as well. Of course even if this wasn’t the case, it would likely not be a viable business decision, as many Western Europeans could simply select romania as their country of origin.

So unless you’re actually splitting the region, creating say (oversimplisticly) a scandi/westerneuro region and a balkans/easterneuro region. i don’t really see how you’d viably manage.


I don’t think this is correct. I think the predominant force is the balance between 2 teams, like a tug-of-war.
On the one side you have the people who want to buy (money4)Gold,
On the other side, the people who want to buy (gold4)Gametime.

If people stop buying gold, then the gold value of the token is just going to keep inflating until people get more interested in buying gold again. At the same time, the same gold value acts as “price” for the people who want to buy Gametime, so if the balance isn’t addressed by more people willing to buy Gold (which is now getting cheaper), then the balance will be restored by less people wanting to buy Gametime, as that gets more expensive.


While cultural differences and the massive population certainly must play a part, i think you’re overlooking the main one, market saturation. As in the western market is largely saturated, china’s is not. China (and in many ways the same applies to India) is rapidly transitioning people from farmlands into city environments, at a rate the west never remotely came close to. From a software/tech company point of view, this is essentially new customers appearing out of thin air.

We in the west will continue to be an important market, but the vast majority of everyone who wants to play videogames, are already playing videogames.

Sure, if Blizzard puts out an amazing product then more of our collective money will go towards Blizzard, and less towards say EA or Ubisoft or the like. But that’s a hard business, to be somehow so much better than the competition.

In China, if a company like Blizzard has a (made up example number) 10% share of the Gaming-market there, then even if innovation stalls across the market, they might stand to triple their profits every quarter because the market itself grows so fast.


I think there are literally so many differences at play here, that that’s an impossible question to answer. Wow tokens don’t have a monopoly on the gold<-->money market, not in any region. I could speculate, that one of many factors, could be that in the Chinese region, alternative forms of gold selling or buying may be more common than in the west. I have no idea what the going rate of gold is nowadays through shady channels, but it would have to be a LOT cheaper than Blizzard’s official wow token for me to consider that (that is if i even wanted to buy gold to begin with). I can imagine many in the Chinese market may be less choosey in that regard.

I think it’s important not to overlook the fact that you’re buying different products.

It’s like saying why is a gym membership in Houston, Texas not the same price as a gym membership in Berlin when the areas are equally rich (i don’t know if they are, just an example).
Well, the answer atleast partially includes the fact that they’re 2 different gym’s. And while they may have largely the same equipment (the same wow content), one may be a relaxing place with good vibes, while the other may be in an area plagued by gangs and regular shootings.

I pay for access to playing on the EU region, whether what i pay feels like too much or not, depends on the value i place on it. One region may have better quality servers, better customer service, a less toxic community, etc. And that would affect the value of a sub there.


Well first off, while they did “hack” the wow token into the Auction House UI, because in spirit it feels like that’s where it would belong in wowuniverse. The process of selling and buying of the wow token is nothing like the regular items that go through the auction house, it’s apples and pears.

A wow token is “listed” on the AH when someone buys gold with real money. So that is someone who might have gone through the Blizzard Shop website. It’s not a “Character” making a purchase, not necessarily even an account (though often it is, but other times its someone buying a token as gift), It’s a Person that makes the purchase.
While technically it would be possible for the AH interface to list “Bobby W. Beanbag” as the seller, announcing to the entire Region that he’s buying gold, i doubt Bobby would like this.

Also, it’s highly likely that Blizzard acts as intermediary in order to facilitate a smoother ordering process. Kind of like a central bank i guess, though economics isn’t my strong suit. The price of the wow tokens doesn’t instantly change with every single sale (though in theory, it should), so they must have a (fictitious) amount of wow tokens in reserve i imagine. Just like a real bank.

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I’ve gotta sleep now, perhaps later, the King is tired
:stuck_out_tongue_winking_eye:

Have you take taxes into account? Europe has bigger taxes than other countries, specially America, that is one of the reasons many things like games are cheaper in America. Also in Europe it is required to give prices with VAT tax included, in America most of the times prices are given without VAT and that it is added later, because VAT varies state by state.

I haven’t got anywhere near as full an explanation as Sandsh gave you above but in your first paragraph you haven’t taken into account fluctuating currency exchange rates.

In the course of WoWs lifetime Blizz have tended to put a price on something and then just left it, so depending on when the intial token price was set, it may have been that the Euro, AS$ and Pound were at a point where the current local price was as close to 20$ as possible. Now those currencies have fluctuated in price the difference is obvious.

If you think, the sub price you pay now has only changed once since 2005, which is incredible if you consider how much a pint of beer or packet of crisps has changed since then.

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You suspect that there is clear evidence? You know how that sounds right?

The question is actually really simple; does it have to be equal, based on the average income and spendings per country they advertise their game to?

The different regions are mutually exclusive. It does not affect us that the token has a different value elsewhere.

You also take for granted that the cultures are the same. Perhaps some regions value tokens less than others and rather grind a day or two to get their gold. We simply have no clue how many players buy a token with real currency vs how many buy them for gold per region.

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Yea, even when median income is roughly the same across 2 regions, and they pay for roughly the same products and services, that still doesn’t mean the prices have to be similar.

Those in the US pay far less for gasoline than those in the EU. Likewise for housing i think, although some elite cities are obvious examples of the contrary (LA, Seattle, San Fran, etc). Healthcare might be a well known example of something where that situation is flipped.

(I get that the gas price-difference is due to tax, but that makes no difference to the costumer.)

1: The price of the token in gold is entirely in the hands of players, not blizzard so to use the cash you get for selling a token on the AHG is a moot point.
2: Europe has a more valuable currency than china. They can afford to pay more.
3: Supply and demand. Infinite supply. AH is where demand side is met. Not in Blizzards control.
4: If more people are buying the tokens, the price goes up, not down. Cheapest is sold first on AH, if they aren’t selling on AH the price will be on a downward trend, if they are selling they will be on an upward trend. China buys more tokens, so their tokens are worth more gold.
5: The token price isn’t equal because the economies and currencies involved are not the same. If all the currencies, economies and all other factors were identical, they’d have the same price, but they aren’t, so Blizzard adjusted accordingly.

If you read gaming news, or even just watched Bellular you’d see most companies do this. Vale sell games cheaper digitally in poorer countries so people are more likely to afford them, and the EU being the EU were all ‘BUT MUH EUROZONE, CHARGE POOR PEOPLES MORE PLEASE’ and Valve told the EU to frick off.

TL:DR - Economies, much like life, aren’t fair or equal, adjust your expectations accordingly.

Finally some good answers, not like this douche:

So let’s start:

This is a good answer that makes sense regarding the “Eurozone” topic. I didn’t took in consideration that a split inside the zone could not be possible and i can accept it as a reasonable answer.

I understand the “balance” you try to explain and it is reasonable to be a system like this, but what i can’t understand is how the gold value can decrease so dramatically (from 350k to 180k) and stay at the same low value for such a long time. The last “value spike” recorded was in July 2019, when the token surpassed the 200k gold value. And what is weird is the fact that now, during this Corona issue, the value should increase, not decrease. Makes sense?

Well, actually it’s already saturated and growing exponentially each year. The only country that is “equal” in spending with China is US. In 2019, Chinese players spent in games more money than all european countries combined.
Last year revenue chart (2019) is:
-China and US spent each 36 billion dollars in games.
-Japan, rank 3, spent 18 bill dollars
-South Korea, rank 4, spent 6,2 bill dollars.
-Germany, UK, France, Spain, Italy, combined spent 21billion
-the rest of EU countries spent 10 billions combined

So it’s clearly that China brings more revenue to Blizzard than all EU countries combined. That’s why they even changed the game to fit the chinese market.

In EU region has a impact. Not necessary on items like pets or mounts, but on boosts and BOE gear for sure. Prices of the mentioned “goods” are highly influenced by the token influx in the game.

It is. And this is another topic that should be adressed. Blizz took all measures to stop “alternative gold sellings” in EU and US servers, by implementing even measures where you are flagged (and personally checked by adminds) if you trade large amount of gold, yet in China they don’t take any actions. From what i read on reddit, the trade chat is full with gold-selling spams, like it was on EU in the old days, during Cata and Pandaria.

You can’t put a price difference just because the EU players community is more toxic than Korea community. That’s absurd. Sadly, i must totally disagree with this argument.

I didn’t said they should put the real name of the player who sells the tokens, but they can put the in-game name, like they do with normal auctions. I don’t see nothing harmful in this. But at least i would have the “peace in my mind” that i buy the token from a real player and i would not be suspicious that actually i buy the token from the game that pumps gold into it.

I have taken in consideration this topic. China has a standard VAT rate at 13% and EU has a standard VAT rate at 15%. Some EU contries have higher VAT rates (like Hungary, which has the highest, 27%) , but goods like digital content (this applies to token also) have a fixed VAT rate in the entire European Union. That means that big companies like Blizzard, EA, Ubisoft, etc have a deal with EU to get the same VAT rate in all their countries. The average VAT rate for digital content in EU is 20%.
But still, the difference of 7% (between EU and China) doesn’t justify the price, which is double.

I have and that’s why i added this:

Normally, if a game chooses a fixed currency, it doesn’t matter from which country/region you would play, you would pay the same price. But this is not our case…sadly.

I think that YES. And i will repeat again why:

WoW is a game. It is a personal “pleasure” , “hobby”, “vice” , however you wanna call it. It’s not essential to my existence and i won’t die if i don’t play WoW. It’s not mandatory for me to buy tokens in WoW as a Chinese player or as a european player. It’s a optional feature, that i can chose to take it or not. But because it’s a game, like all games, indirectly comes another thing: competition. So to make competition equal, you must give everyone a equal opportunity.
What you said above can be “translated” into this example:
We hold the olympic games and today we make a run contest. But because Xi-Jing is from China and China is a “more poor” country than Germany, Xi-Jing will start running with a 200 meter headstart than Albert from Germany. That doesn’t make sense? Right?
Same as your argument: we all play WoW and we all have the same needs and costs (ex: dino mount) in WoW. So you can’t favour a region to compete against me in a game just because “it’s more poor” (which obviously it isn’t, but let’s say that).
What i mean is that WoW or any other game, is a optional feature in our lifes. So therefor there must be a equality. I know that i explained a bit bad my idea, but i hope you understand where i want to go.

You just defied the entire “economy theory” in just one sentence. Can you read again what you wrote and “remake” your reply?
Even me, as a noob in “economy theory” , i know that the higher the supply is, the price goes lower. So how can you say the higher the supply is, the higher the value grows? It doesn’t make sense.

We have an infite supply because it is a digitial item. Supply is not the issue, and the demand will drive the price up because of how the AH works in wow.

100,000 people buy a token
A: No one buys them as they don’t need them, so as more people are placing the tokens on the AH the price is going down by default as you cannot set the price manually, it undercuts the last one placed, as a result of no-one buying them (low demand) the price will go down.
B: same, 100,000 tokens bought, but they are bought rapidly by a playerbase that farms gold and doesn’t have IRL cash to buy gametime. As the tokens are being sold as fast, if not faster, than they are placed on the AH the price will go up. The price goes up because the cheaper ones are bought quickly. As the price gets too high for the average gold on a server they are sold less rapidly on the AH and the price evens out / drops again.

What part is confusing you?

VAT is just one example of taxes and the easiest to see because it is directly paid by the customer, but the are more taxes that Blizzard must pay, for example related to employer’s salaries. In general taxes in Europea are bigger than China and America, not just VAT.

Not necessarily, but i see where you’re coming from. It’s easy to think, “well there’s no doubt been an influx of new or returning players, and some of them likely bought their gametime through the token, so gold4gametime-token sales must have spiked”, and that is likely true.

But that same fact also means that more people are spending time in the game, some of them are seeing things on the AH that they can’t afford, some read about that brutosaurus that’s slated for removal, some presumably even want to waste gold on those overpriced boosts i keep seeing spammed in trade chat (shakes fist!). Those things mean more people want to buy money4gold-tokens as well.

Where exactly the balance lies, i have no idea, i don’t think i can measure that very well.

To be honest, I skim read it. It’s very long tbh and I’m afraid I’m not prepared to invest that much of my life (sorry).

No they are not, but cars ARE sold at different prices in different territories.

There are some really interesting books on this subject - I recommend Freakonomics by Steven Levitt and Stephen Dubner. It explains the principals behind things like differential pricing.

Blizzard will be following these principles. Their basic reasoning is to maximise profit in each territory, not ensure fairness. You are asking for fairness for a seller of luxury items and no Liberal Democracy* is ever going to enforce that.

*Though the EU does kinda do that with their Single Market principles. Back when we were in the EU, was it possible for UK citizens to buy EU tokens? Not sure how that would have worked (though not relevant now).

What I am saying is that currencies fluctuate daily so that what was once a comparable price might not be in 6 months time. SO unless they change their pricing structure daily, or in line with the changes in currency value, after a period of time what was once a direct correlation between the prices i.e. £16=$20 will suddenly become £16=$18.

For example a few years ago I was fortunate enough to buy an expensive piece of hardware from the US and it cost me £200. If I were to buy the same thing today it would cost me over £300 because sterling has plummeted against the dollar over the intervening years.

Blizz have decided to choose a fixed currency for the different regions in which the game is based which, I for one, am grateful. As if they had chosen to use the US$ as their fixed currency back in 2005 I would now be paying a lot more for my game time than I am.

Obviously this could go the other way too.

Not gonna read whole long post but by judging your thread here is my answer.

You can’t compare economy of other country like China with US and UK. That’s why token price is low there.

Not everyone can afford GBP USD or Euro.