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Open Windows Firewall Settings. Add a new exception for WowBrowserProxy.exe or verify the current one is correct.
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Check the ‘UTILS’ folder in the World of Warcraft directory. Make sure it contains subfolders named cache and cookies.
(example path ..\World of Warcraft\_retail_\Utils\cookies\) -
Open battle net. Right click the icon on your taskbar and select Pin to taskbar if it’s not pinned already.
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Close the battle net client completely and wait a minute.
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Hold Shift and right click the battle net icon on the taskbar.
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Select run as Administrator.
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Run the Repair Tool from the Options drop down menu near the top of the launcher.
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Take a bath. Optional.
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Once complete, run the game. Verify the Help issue is fixed.
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Exit game and battle net client. You wont have to perform this process again.
Having recently re-installed wow from scratch this seems to be an error in the install process. There is some failure when creating the folders correctly and/or the firewall rule creation is required and not implemented.