So according to three sources , icy veins , wowhead and bellular
5% of total wow player base has bought the bruto on the store.
I mean yes that’s millions of $ in Blizz’s coffers. However I feel that’s really low.
I’m guessing it wasn’t the huge many grab we all thought it was going to be. It’s an OP mount and 95% said no to owning one.
You guys think it’s too low ? too high ? Guess it won’t be as impactful in the long term as people feared.
can’t speak for everyone, but I personally don’t see the point of the mount.
If I want to access mail or the AH, I will just go to the AH and access it.
I don’t need a mount for that.
How does it compare to other store mounts?
Well the Amani Warbear from TBC only 2% of active account have it.
But more people have the Abyss Worm for Tomb of Sargeras than the bruto. 14% of active account have the worm.
So the bruto ( from shop) is a rare mount. I was going to post a link so you could see total % but blizz forums told me I can’t.
Ooh there is a way you can. Just paste the url in, then highlight it then hit the </> button. Then hit reply.
Your url should end up looking like this
www.thisisalink.com
Idk, quite some Store Mounts are obtained by ± 15% of the accounts. Sure, those mounts are vastly cheaper (25 Eur average I think), and less special (no AH/Mailbox/…). So all with all 5% seems to be quite expected and realistic, and still easily earned really.
They got quite some direct money in, and the tokens spiked. And with the tokens, they earned even more than the direct way.
Just expect more to come in the future, more big ones.
It’s called data for azeroth , shows % for mounts , achieves , pets , even tmogs
But on active accounts only , meaning a player who logged in the last 30 days. So the numbers are perfect or 100% accurate.
Who knows how many Quiraji lords there are that just haven’t subbed in years.
I did wonder if it would be from Data for Azeroth. I use that to keep track of my collection total.
But there is just as little take up on Taivan mount (which is free) as there is the new Bruto. So I guess a lot of players just don’t care about mounts.
Not many people want to spend $90 on pixels.
Some people feel insulted that a mount is a distraction technique for the many issues the game has right now.
Spending $90 on a mount when you should be buying gifts for people for Christmas is a poor choice
Some other reason
It was never going to be a success at $90
The 5% take-up doesn’t really surprise me.
£60 is a big ask for some, particularly in the current climate and at this time of year. Then there will be many that had the OG Longboi and didn’t want the new one, and others that plan to get it but are still grinding gold.
Also this, we’re living in a time where some people spend upwards of 75% of their income on rent, paying the sub fee is their “treat” for the month, the mount is just not a good financial choice.
Thing is lots of other store mounts with smaller price tags also have equally low numbers. So even with the steep price tag it sold reasonably well compared to other store mounts.
I can’t filter out the promotional mounts so ignore those.
Just for comparison this is the top end of the same category (ignore the free ones)
seems mount farming / hunting is in a downward trend , people either stopped or don’t care anymore.
Either it’s because there’s too many , or too many poor quality
I’ll be honest I’ve 774 and I think the last I got excited for a mount was Shadowlands DF and TWW have been really bland / boring.
Currently I’m sat at
Still farming 
how many of them have made you go recently
OMG MUST HAVE ! I WILL DO EVERYTHING IN MY POWER TO OBTAIN
I played the game for mounts for years , now I see wowhead post them and i’m like yay … a ram mount … but it’s made of stone.
A gryphon , but it glows … yawn
a bee mount … had one of those back in 2019 … yawn
I know a few people that lost interest after plunderstorm and then gave up after the steelseries promotion.
Thinking about it i don’t believe i have a reason to even play wow anymore.
I’m happy that the mog mount had to be earned in-game, need more like that <3
Honestly?
None. Because they are just recolors in most cases of existing mounts.
I used to pvp just for a mount and I hate pvp … but they’ve all been incredibly meh
Same with raiding , I would raid just because of a particular tier set or a mount drop
But they’ve all been so meh , litteral meh. Not terrible just not exciting.
It’s way way too expensive. I won’t get it. I only ever buy mounts on store if they on sale for 10=15 €