Well that’ the point.
Players are just going to skip it, and log into the game. I hate to use this phrase, but the vast majority of people only going to spend 2 seconds switching from one character to another.
The mere fact that this is forced upon us, and there is no way to remove the favourites tab from our UI is a real misjudgement from Blizzard that they think enough players will be interested.
The reality is that it’s a niche feature that will only appeal to a small part of the player base on a long term basis.
Trust me, as soon as the new stuff honeymoon is over, players will forget about this feature and get back to focusing on playing the game.