That really was an extraordinarily large effect.
https://www.fool.com/investing/2019/09/03/will-world-of-warcraft-classic-rejuvenate-activisi.aspx
World of Warcraft: Classic set a launch day record for the number of concurrent viewers on Twitch, the Amazon.com platform where video game aficionados watch other gamers play via live-stream. On that first day, more than 6.1 million unique viewers tuned in, with as many as 1.1 million watching the proceedings at the same time.
https://www.fool.com/news/2019/09/04/core-franchises-earn-activision-blizzard-an-analys.aspx
Shares of video game giant Activision Blizzard have crashed over the past year, but the former growth stockmade up some of that lost ground on Wednesday thanks to an analyst upgrade. The stock had gained about 4.6% by 2 p.m. EDT.
Analyst Gerrick Johnson at BMO Capital Markets upped his rating on Activision to outperform and raised his price target on the video game stock from $43 to $60. The upgrade was driven by a few factors, including the popularity of World of Warcraft Classic , a rerelease of the original version of the popular subscription-based game. Johnson raised his outlook for World of Warcraft subscribers from 3 million to 5.4 million for 2020.
That article cites 4.6%, but I believe the peak was 8%. Admittedly, bumps are bumps, but that was an extraordinary effect for the re-launch of a 15-year-old game from Blizzard on the collective value of Blizzard, Activision, and King.
I mean, a stock bump like that is really good news for the senior executives. Like the current President, who thought he didn’t want it but finds he now does.
The vast majority of WoW players have left. Many inevitably fell off over time, of course, but a lot of that was because this was no longer they game they remembered, no longer the game they wanted to play, driven by a change in philosophy they nether liked nor understood.
Maybe the only way to get the WoW people remember back is to faithfully re-create it up to the point where everybody can compare the two side-by-side.