Indeed it’s improvement, BFA, 18 years after launch, is the first time the alliance ever looked better than the horde in a direct conflict. both Dazar’alor and Darkshore… they’d never done that before. But they’re going to need to do a lot more than that to convince people they are serious about the alliance, and the alliance can be attractive enough to switch over.
The night elf and void elf treatment is a classic example. The horde’s night elves, the nightborne, and their high elves, the blood elves are and have so much better - they’ve got cities, lands, great lore development of both the Thalassian people and the kaldorei people, shown as formidable and powerful, excellent and successful too. But their alliance counterparts, don’t. [Can you imagine that races core to the alliance are better on the horde - and you wonder why the alliance is empty…]
It’s like blizzard going, oh, we’ll give the Horde Pandaren the cool Shrine of the two moons and Seven stars, and have the alliance Pandaren camping out in the field - ofc it’s not fair and ofc people are going to be more attracted to the horde, then you have the horde pandaren doing all the cool stuff, and coming off strong, while you have the alliance ones pathetic and desperate - I mean who are players going to be more interested? It’s worse with the elves, especially when you remember that the elven races are alliance themed and are first on them, and the core of those races are there. Which effectively means you are doing “the alliance” better on the horde - off course it’s going to generate a net flow horde, especially of alliance minded players.
The unequal treatment, having more attractive things on the horde and the perception, the perception of this has to change with an emphatic statement of great: The alliance is also cool
Alliance night elves are incredible… look - “shows astonishingly beautiful new city”, “shows them doing cool stuff with priestesses, Highborne, druids, demon hunters, sentinels and wardens” - no longer weak, actually look and feel very dangerous, titanic!!
Look the void elves and high elves are also cool - look - "shows cool city, shows cool developments depth, void elves interacting with night elven Highborne, priestesses and druids, high elves and humans and dwarves really coming together - it’s cool, it looks amazing it’s dynamic, check it out. Let those elf magic lovers on the horde have serious temptation to to go alliance and experience a depth and level of fullness of both night and Thalassian peoples that is tempting enough to re-roll or faction change.
Maybe if I love the night elf fantasy, I will want to pick alliance because it has much more of it than I get via the Nightborne, because it’s got both the civilization, the priesthood and the wilds of nature side + demon hunter, whiles on the horde, I also get a cool city, but it’s mainly just the one thing.
This is acceptable, because you want to entice them over to the alliance to play it more, so you have a fuller picture.
With the void elves it’s slightly different because the blood elves are the bulk of the Thalassian race, but this is where you invest time in building up the void elves and doing something new (they are still the only allied race with minimal screen time, introduction and exploration compared to say the 2 long campaigns of the Nightborne -
Do things like develop the racial ren’dorei with the night elven Black Moon sect and night warrior void stuff - Tyrande’s control of her powers would be of great interest and help to them, maybe some void elves coming to the order of Elune, Highborne night elves and void elves also working together because of their heritage connection, arcane love and remember Shen’dralar did study the void too (Wrathion tried to locate their records - shame he didn’t ask them directly, but then he didn’t know who was an agent for N’zoth and his mission was top secret). Even druids could enlist the help of void elves who know how to use the void to help with the nightmare, and Illidari hunters would find total acceptance for a change wholeheartedly amongst the void elves as a group that understands making sacrifices to deal with dangerous powers in order to defender their people and worlds, even when ostracized by them…
You develop it, there is so much you can do, and this is not even tapping into the original alliance fantasy of humans, high elves (a part of the ren’dorei faction now) and dwarves working together, because you know, alliance loves that stuff, so you should definitely show some high elves working with the ren’dorei faction really engage with humans, while racial ren’dorei engage more with night elves and draenei.
Show it off, make it spectacular, making those on the horde want to try the alliance to experience the full scope of the kaldorei of which they only have a part off, if that’s the fantasy they like, give them something really different and interesting via the void elves mixed with the old traditional high elf that we never saw much of in game… can you imagine if void elves needed to bond with high elves to actually wield more of the void and the light… how interesting would that be.
Sure the horde has blood elves and nightborne and what the game gave to them, but time to facelift and promote what the high elves and night elves are fully capable of when and show off the complete and full picture of their fantasy…
It is also okay for the alliance to look cooler for a while, and look /be cooler when it comes to elven things that are really alliance based. You really shouldn’t have the horde actually do alliance themes like cities and arcane magic better on that faction. I’m not saying nerf the horde, I’m saying now go ahead and show the full breadth and wonder of the night elves and what the best version of them can look like on the alliance, show and build up the void elves to be really something attractive too,not just models but depth and story. This is the core of the alliance, let those themes of magic, elves, cities, love of nature etc let it be more developed there.
Then there is dwarves and Draenei too that need to be interesting, worgen too and that wild savagery, reclaiming Gilneas etc. all these things help.