No but let’s cover that, shall we?
Activision Blizzard consists of a number of subsidiaries like Blizzard Entertainment and King and Activision.
Any money that Blizzard Entertainment or King or Activision earn goes into a big pile.
The parent company – Activision Blizzard – then distributes that pile of money across its subsidiaries as it thinks is best.
So Blizzard Entertainment gets a budget to work with that is decided by Activision Blizzard. And how big that budget is depends on the desire of Activision Blizzard to invest in Blizzard Entertainment (versus King or Activision).
So our subscription money or money we spend on the Online Store isn’t ear-marked. It doesn’t say WoW development on it. It just goes into a big pile that Activision Blizzard uses as they please.
Blizzard Entertainment has no say over any money. Mike Ybarra basically goes to Bobby and says that Blizzard Entertainment needs this amount of money to operate WoW, this amount to operate Overwatch, this amount to operate Hearthstone, and the return on investment and projected revenue is so and so, blah blah blah. And then Bobby decides if Mike Ybarra gets the money for Blizzard Entertainment that he wants, or if he gets less or more.
When Blizzard Entertainment gets their budget approved from Activision Blizzard, then they basically have to spend their money accordingly.
It doesn’t matter if you play WoW and pay a subscription to WoW. There’s no guarantee that a fraction of those money find their back to support ongoing WoW development.
When WoW exploded in popularity after 2004, what happened then? All the hard-earned money was spent on developing Diablo III, StarCraft II, and Titan/Overwatch.
That’s where the bulk of WoW money went from 2004 to 2016.
WoW itself just got the bare minimum needed to operate it and develop ongoing expansions.
We call that a cash cow.
And it’s the same today.
What funds Blizzard’s newly unannounced survival game and the upcoming Diablo Immortal and Overwatch 2 and so on?
Your subscription money.
Call of Duty skin purchases.
My Hearthstone pack purchases.
Someone’s mom’s Candy Crush microtransactions.
And some kid buying an Overwatch t-shirt.
It’s all just money going into the same big pile as always.
It doesn’t matter if the money comes from a subscription or an online store or a box product sale. So long as the money comes, then the investment from Activision Blizzard will come accordingly.
Hence why I say that from a player perspective it’s stupid to argue the merit of the subscription, because it’s a thing we pay for where we don’t get anything tangible in return.
At least with the online store we get a pet or a mount in return for our money.
And for Activision Blizzard and Blizzard Entertainment it doesn’t freaking matter how they get our money so long as they get them. If the Hearthstone players can be bought off with some card packs and portrait skins, then that’s how Blizzard will take their money.
And if the WoW players are stupid enough to literally give their money for absolutely nothing in return, then Blizzard will take that money for absolutely nothing.