For me, Elves, Draenei, Dwarves. Elves especially has been the alliances biggest draw, and biggest asset - they need to make the alliance elves shine, and not throw so much into humans. With Draenei and Dwarves who also offer very unique things given their back stories. Enough to make them appealing, especially dwarves.
In a nutshell, a serious upgrade and build up for all the alliance races but humans. Biggest assets are Night elves, Void elves, Draenei and Dwarves - with their racial lore from pre-sundering to current, The Void, Argus to current and the 3 clans, they could be incredible in ways the devs just didn’t bother with in order to focus on the horde.
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Firstly for Elves, the biggest player attraction: Buff them, work better on their models, give new faces for night elves and void elves, new features, arcane, star (on kaldorei - children of the stars? esp for highborne customisations), void cosmos features, cool stuff on void elves (not just tentacles and eyes -but that too - )
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Write engaging stories - we have wanted night elf highborne, night elf city developments, in addition to extending features like night elf priestess stuff with the Black moon that they started. Draenei developments, copy the great art assets like Auchindouin from AU Draenor to Azeroth, get them involved. Show the warrior, iron heart of the Dwarves who seem to have no reputation vs the horde scene - compare wow dwarves to warhammer ones… it’s obvious they’ve been nerfed in wow, just like Nelves and just about every other alliance race.
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Write engaging plots for void elves, let high elves be an official selection option on the void elf tab, do the same for Highborne on the night elf tab - develop new cities for them that look really amazing.
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Write stories that see them powerful and eclipsing the blood elves and the Nightborne.
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Don’t leave the Draenei out either cos like the Night elves they are vastly under utislised.
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Play to the strengths… people love the lord of the rings trio of elf human and dwarf, give em tthat.
Get the alliance feeling good imo.
Change Alliance Perception
The alliance needs to be perceived as a really cool faction universally. I’m sorry but the horde just eclipses it (only pure alliance lovers don’t see it cos they hate the horde racial themes). On the elves, Blood/Nightborne look and have far more than Night/Void elves, Cool factor on Orcs, Trolls, Tauren eclipses humans, dwarves. (unless again you absolutely hate the horde race themes) - when you think of how poorly the dwarves have been driven in the story, only appearing for the excerpts relating to the titans, nothing about their siege prowress, ining or engineering. Trolls and Tauren have more and better story development than dwarevs
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Goblins are more fun than gnomes almost every time they show, they don’t play up the gnome advantages enough. Again, exception would only be if the gnome deal really appelas to you, but for most neutrals - goblins is where you’d wanna hang out.
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Worgen seem lost, well a bit going nowhere atm, Give Gilneas back to the worgen, then introduce Night elf worgen as an allied race - make them a half animal / elf hybrid for elf form with cool features like Antlers (varying types), animal parts (like tail, legs, arms - that you can swap - including having a normal night elf leg, but with sharper claws). Let them really appeal to a forest elf vibe meets wolf lycanthrope while the Gilnean worgen continues fulfilling it’s original fantasy tied to Gilneas, Silverpine, zombies and vampires. Dual niche
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Bring Eredar in as an Allied race, extend the Illidari’s role with them and skew it heavily towards the allianece, just like the Ebon Blade and DKs are skewed heavily to the horde.
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Replicate both Auchindouin and Shattrath on Azeroth for the Draenei and Lightforged. Auchindouin 2 goes to Dalaran Crater, the Lightforged with Turalyon are more involved with human affairs and the church of hte light, and much politics between them, undead, lightforged undead and demons.
Develop Draenei city in Azurmyst in a revamp.
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Do something special with void elves and high elves, invent a story like when paired with a high elf partner, void elves are able to command much more of the void and 0 whispers vulnerability - as the partner serves as a tether counter. And so a group of high elves choose to work with the void elves also discoveirng a void compliment enables them to draw lgiht powers more effecitvely.
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e.g. Void elves are viewed as much more stable because of the pairing, and when you design a void elf or high elf, you can design the opposite (i.e. high elf or void elf) as the partner just like Worgen tab allows you to switch to human and design the human form. In game your partner accompanies you like a follower, but is disabled in raids and m+ dungeons, BGs and arenas. Give the void elves an amazing new city o
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Humans: Actually they don’t need to do anything here, they’ve actually done enough, let the other groups come up.
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Open up Mechagon, quest zone, sanctuary too, and same with gnomeragan. Make it exciting.
In the Batle for Dazar’alor run up and execution was the first time in WoW’s entire history the allinace looked better than the horde, more competent and winners, it hasn’t actually felt like that EVER in WoW’s 16 year history till then, this was also followed up by Tyrande/Malfurion’s Terror of Darkshore and warfront opening quests, which were also the first time the night elves actually looked somewhat powerful and dangerous in WoW’s 16 year history.
You need much more of that, it’s been 15 years of the horde looking invincible, powerful, but also heroic (as well as villainous too, but they save themselves from their villains) it’s horde centric. - change that.