What's happening to the WoW token?

Why the price in gold for the token is going up so much in EU? Is it because of Diablo?
But then, why the price isn’t increasing in the US?

And at the same time, AH prices for basically everything are dropping to the lowest point since the new exp. Sweet.

Part of it is probably driven by the fact russians can’t really pay to play and have to buy tokens.

because europe is suffering irl inflation (12% europe wide?) meaning gamers cant afford to spend money on wow sub /batlenet games but can afford to nolife farming gold/boosting/botting

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Because more people buying it with gold compare to buying it with money now in EU.

Because not more people buying it with gold compare to buying it with money now in US.

(c) Captain obvious with Economy 101.

Basically its there are less Tokens available for the Demand to buy them with Gold.

Probably due to it being Mid-Season now. Players have completed or are just finishing off their goals. This means a less of a drive to spend gold.

I used to have a “you set a fair commission” policy for my crafting. But over the past week, Commissions went from the Thousands down to the Hundreds. I suspicioun is because players are now gearing up their alts and don’t want to spend the gold.

Unfortunately for them a few hundred gold isn’t worth my mouse click and I have gone back to setting Commission rates.

That’s just an observation of a change in player behaviour over the last week.

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Fewer people want gold. The game is quieter, people have bought the gear they want for end-game or the mats they need to level up the professions. Some players (like me) are now levelling alts and don’t care as much for best gear or enchants, and also fewer players want to be boosted. AH prices are dropping for the same reason.

Yeah, this seems like the most logic reply, and I agree that that might be the case up to a certain degree.
But there’s something off, why is the token half the price in any other region right now than it is in EU?
Even the taiwanese token, which has a history of being very pricey along with the Chinese token, is now at the same price of US and Korea.
Only in EU the price blew up, so there’s something missing.
Maybe the game is getting “quieter” only in EU because people here are losing interest in it, so less new players? Dunno.

Standard of living is exceptionally high in the EU compared to many other parts of the world, and we’re concentrated on a much smaller geographic area. Same could be said for our economy. We have other options for entertainment, and other priorities with what we want to spend our money on as inflation rises.

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Less players = higher value

Less people buying them for Cash and more people buying them for Gold. That would be accurate. You could raise the EU pop by 300% and the price would be roughly the same if the behavior doesnt change.

Casual players achieved what they want by using golds (tokens). Now, they do the causal things only.

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That’s because they all WFH now. Overall productivity of the economy has gone down and hence inflation is up, meanwhile they use their WFH to farm gold on WoW during the work day to pay for token. Vicious cycle!

Why doesn’t blizzard just make wow f2p and charge 10 euro per month for a battle pass, that they may aswell integrate in the trading post. Would buy the battlepass, if wow was f2p for sure, and lots of people, who are financially struggling, could play at least

Df hype is gone. Everyone realized that it’s shadowlands with better world content.

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If it were simply about people quitting then supply and demand would equally decline for tokens and the price would stay the same.

There’s either some new game coming out and people are buying up tokens to pay for it, or those who sell tokens don’t need more gold.

It’s Shadowlands without borrowed power systems*, with good PvP gearing, and it’s very alt friendly.

In other woods, it’s a pretty good expansion.

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maybe this

bet its worth farming gold>convert to wow token than work avg job in that country

I’m just interested in m+. Don’t see how it got better.

Bacause the Company is not the Red Cross
They want money. If the money comes from 100 people, it is okay, they don’t really care, the other 100.000 would gladly play if it would be free - they won’t bring profit

I argue, that they’d make more money, if wow was f2p with a battle pass. Or maybe a season pass for 20 bucks to be eligible for valor/conquest/etc. I think no subscription would mead to way more growth, and it doesn’t need to become p2w